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Wat?
•   Een persoon gestart, spontaan
•   Paar jaar later opgenomen in bestaande
    structuur
•   Nu: 9 beheerders, 1 baas, mix geplande &
    spontane dingen
•   Mix van serieuze info & leuke zaken
•   Video & foto grote impact
•   Evenementen grote impact
•   Opgenomen in crisiscommunicatieplan
•   Facebook belangrijke bron van bezoekers
    voor onze website
Facebookchat met onthaalmensen
•   Sinds 2009, sinds half jaar ook actief
•   Monitoren: wat wordt er gezegd?
•   Stilaan ook vragen beantwoorden
•   Lesje geleerd: claim je account.
Hoe overzicht bewaren?
•communicatieplanning
•snel overleg met twee
•Hootsuite
Lesje?


•   Niet alles moet gepland beginnen
•   Experimenteren
•   Mensen nodig
•   (Claim je account)

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Sociale media in de chiro

  • 1.
  • 3.
  • 4. Een persoon gestart, spontaan • Paar jaar later opgenomen in bestaande structuur • Nu: 9 beheerders, 1 baas, mix geplande & spontane dingen
  • 5. Mix van serieuze info & leuke zaken • Video & foto grote impact • Evenementen grote impact • Opgenomen in crisiscommunicatieplan • Facebook belangrijke bron van bezoekers voor onze website
  • 6.
  • 8.
  • 9. Sinds 2009, sinds half jaar ook actief • Monitoren: wat wordt er gezegd? • Stilaan ook vragen beantwoorden • Lesje geleerd: claim je account.
  • 11.
  • 12. Lesje? • Niet alles moet gepland beginnen • Experimenteren • Mensen nodig • (Claim je account)

Editor's Notes

  1. Chirojeugd Vlaanderen gebruikt Facebook & Twitter bewust. Daarnaast maken we van een hele hoop sociale media gebruik zonder planning.
  2. 9 beheerders (waarvan 3 vrijwilligers), maar twee beroepskrachten echt actief. Rest heeft toegang, maar geeft seintje aan Claire, de baas van Facebook. 18000 "leuks", maar is niet zo'n verdienste met 95000 leden. We blijven wel groeien, en dat is positief.
  3. Eén van de acties: Actie voor de week van de vrijwilliger: geef elke dag de FB-pagina aan iemand anders. Gemengde reacties: véél berichten: spam? Niet duidelijk genoeg wie er achter zat. Dit jaar niet meer herhaald.
  4. apart profiel aangemaakt om te kunnen chatten, kon namelijk niet met een pagina. Nu wel mogelijk om berichten te sturen naar een pagina, vb. met een vraag. Is afwachten. Secretariaatsmensen kort verteld hoe ze kunnen inloggen en antwoorden. Binnenkort opnieuw "telefoontraining" mét plek voor nieuwe media: hoe antwoorden, hoe reageren?
  5. Voornamelijk vragen over cursussen, praktische info en af en toe een inhoudelijke vraag over een probleem in een Chirogroep. Nadeel: niet zo bekend, moet je telkens weer opnieuw promoten. Is ook maar tussen 16 en 18 uur. Voordeel: laagdrempelig. Een leidster gaf aan "dat ze die vraag eigenlijk al lang eens moest stellen, maar het kwam er niet van" Toekomst? Merken dat chatten op plek waar leiding en leden zijn, werkt.
  6. monitoring: probleem met "Chiro" = in zuid-amerika en Japan een bestaande voornaam, is een voetballer en is vooral de meestgebruikte afkorting voor Chiropractor. => zoekfuncties: altijd op taal "Chiro OR jeugdbeweging OR chirojeugd OR aspitrant lang:nl include:retweets" => meer specifiek zoeken: vb. Aspitrant claim je account: gestart als @chironationaal. Bleek ook een @chirojeugd te bestaan, onbekend. Gecontacteerd om account stop te zetten, deed dat. Probleem: veel mensen die de foute account begonnen te volgen (collega's, journalisten). Overdracht gevraagd aan Twitter, en gekregen. Sindsdien zijn we @chirojeugd. Stilaan leren: door fouten maken en experimenteren...