Coca-Cola began selling drinks in 1886 and has since expanded to sell over 1 billion bottles per day globally, owning more than half the world's beverage market. Starting as a remedy for headaches, Coca-Cola has used catchy slogans and songs in TV advertisements for 50 years to grow its brand recognition, which is now known to 94% of the world's population with over 10,000 drinks consumed every second.
The document discusses Under Armour, a sports apparel company founded in 1996. It has become the second largest sportswear brand in the US market, surpassing Adidas. Under Armour emphasizes innovation and functionality, spending more on research and development than competitors like Nike and Adidas. It focuses its brand on apparel and footwear under the Under Armour name. Going forward, its goal is to become the largest sports brand globally by targeting the women's sports apparel and footwear markets.
Coca-Cola began selling drinks in 1886 and has since expanded to sell over 1 billion bottles per day globally, owning more than half the world's beverage market. Starting as a remedy for headaches, Coca-Cola has used catchy slogans and songs in TV advertisements for 50 years to grow its brand recognition, which is now known to 94% of the world's population with over 10,000 drinks consumed every second.
The document discusses Under Armour, a sports apparel company founded in 1996. It has become the second largest sportswear brand in the US market, surpassing Adidas. Under Armour emphasizes innovation and functionality, spending more on research and development than competitors like Nike and Adidas. It focuses its brand on apparel and footwear under the Under Armour name. Going forward, its goal is to become the largest sports brand globally by targeting the women's sports apparel and footwear markets.