1. Social Recruiting (DIY)Social Recruiting (DIY)
Prepared by Nicholas Livingston 3/9/2010Prepared by Nicholas Livingston 3/9/2010
For NYC Corporate Recruiter Network @HBO HQFor NYC Corporate Recruiter Network @HBO HQ

2. OverviewOverview
►What is it?What is it?
►Where did it come from?Where did it come from?
►The Recruiting IndustryThe Recruiting Industry
►MTV Networks 2009MTV Networks 2009
►FutureFuture

3. Social MediaSocial Media

4. ► PublishingPublishing
► CollaborationCollaboration
► BookmarkingBookmarking
► AggregationAggregation
► ConversationsConversations
► RSS ReadersRSS Readers
► SearchSearch
► SharingSharing
► MultimediaMultimedia
► NetworkingNetworking
LandscapeLandscape

5. Enabling TechnologyEnabling Technology
►Content ManagementContent Management
►Application Programming Interfaces (API’s)Application Programming Interfaces (API’s)
►Syndication/SubscriptionSyndication/Subscription
►Data/Information/AnalysisData/Information/Analysis

6. Content ManagementContent Management
►Publishing PlatformsPublishing Platforms
 Wordpress, Joomla, Drupal, Blogger..Wordpress, Joomla, Drupal, Blogger..
 WYSIWYGWYSIWYG
 Domain hosting, server/database configuration,Domain hosting, server/database configuration,
 Plugins, themes, widgetsPlugins, themes, widgets
 E-commerce, Membership, CRME-commerce, Membership, CRM
►MicrobloggingMicroblogging

7. Open API’sOpen API’s
► Ebay, AmazonEbay, Amazon
 Early 2000’sEarly 2000’s
 Data LimitsData Limits
 Developer toolkits / Web ServicesDeveloper toolkits / Web Services
► GoogleGoogle
 Maps, Gadgets, Apps, OpenSocialMaps, Gadgets, Apps, OpenSocial
► Facebook, Twitter, WordpressFacebook, Twitter, Wordpress
 Updates Stream/Public TimelineUpdates Stream/Public Timeline
 Facebook Connect/Social GraphFacebook Connect/Social Graph
► 33rdrd
Party Developers and ApplicationsParty Developers and Applications
 Available Data/TMIAvailable Data/TMI
 NYC BigApps ContestNYC BigApps Contest

8. Data Distribution/AnalysisData Distribution/Analysis
►XMLXML
 HR-XMLHR-XML
►Resumes, Payroll, BenefitsResumes, Payroll, Benefits
 RSSRSS
►SyndicateSyndicate  SubscribeSubscribe
►SEM/Web AnalyticsSEM/Web Analytics
 Reporting, Competitive Analysis, KeywordReporting, Competitive Analysis, Keyword
ResearchResearch

9. ►AnalyticsAnalytics
►CompeteCompete
►TCounterTCounter
►KloutKlout
►FacebookFacebook
►KeywordsKeywords
DataData

10. Recruiting/Staffing TrendsRecruiting/Staffing Trends
►SourcingSourcing
 External AgenciesExternal Agencies  InternalInternal
►Job BoardsJob Boards
 MacroMacro  NicheNiche
 $$$$$$$$  $$$$
 AggregatorsAggregators
►Talent ManagementTalent Management
 Quality/Retention/EngagementQuality/Retention/Engagement

11. MTV Networks 2009MTV Networks 2009
►BrandingBranding
►New Career WebsiteNew Career Website
►New ATSNew ATS
►Job Syndication/RSSJob Syndication/RSS
►MobileMobile

12. BrandingBranding

13. CareerCareer SiteSite

14. Taleo ATSTaleo ATS
► FacebookFacebook
 Taleo ‘We’re Hiring’ WidgetTaleo ‘We’re Hiring’ Widget
► LinkedInLinkedIn
 Who do I know?Who do I know?
► Custom RSS FeedsCustom RSS Feeds
 Location, Departments, KeywordsLocation, Departments, Keywords
► Unique URL for every jobUnique URL for every job
► Custom ApplicationsCustom Applications
► HTML EmailHTML Email

15. Job SyndicationJob Syndication
►RSSRSS
 Twitterfeed.comTwitterfeed.com
►Bit.lyBit.ly
 Ping.fmPing.fm
►FB Fan PagesFB Fan Pages
 HootSuite.comHootSuite.com
►Multiple UsersMultiple Users
►Multiple AccountsMultiple Accounts
►Indeed/SHIndeed/SH

16. Facebook and TwitterFacebook and Twitter
►Job DistributionJob Distribution
►News/EventsNews/Events
 Instructions/DeadlinesInstructions/Deadlines
 Candidate Q&ACandidate Q&A
►@MTVN Collaboration@MTVN Collaboration
 @MTV, @RockBand, @mtvU@MTV, @RockBand, @mtvU
 Interns (Current/Former)Interns (Current/Former)
►Non-Staff/FreelanceNon-Staff/Freelance

17. Social Media ChallengesSocial Media Challenges
► CommunicationCommunication
 How Open?How Open?
 How Responsive?How Responsive?
► DistributionDistribution
 Real-time, Random, scheduled ?Real-time, Random, scheduled ?
 UsefulUseful  TMITMI
 Formatting Job DescriptionsFormatting Job Descriptions
 Multiple? @viacomjobs, @mtvgamesjobs,Multiple? @viacomjobs, @mtvgamesjobs,
@nickanimation@nickanimation
► Recruiting BandwidthRecruiting Bandwidth
► CollaborationCollaboration

18. MobileMobile
►Stay up to dateStay up to date
►Recent JobsRecent Jobs
►Mobile LinksMobile Links
►Mobify.fmMobify.fm
►Multiple DevicesMultiple Devices
►Apply?Apply?

19. FutureFuture
►Real-TimeReal-Time
►Open Auth/Single Sign-onOpen Auth/Single Sign-on
►Geo/LocationGeo/Location
►CollaborationCollaboration
►MobileMobile
►Even more DataEven more Data

21. LinksLinks
► Hootsuite.comHootsuite.com
► Twitterfeed.comTwitterfeed.com
► Ping.fmPing.fm
► Google AnalyticsGoogle Analytics
► Compete.comCompete.com
► TwitterCounter.comTwitterCounter.com
► Twitterfall.comTwitterfall.com
► Klout.comKlout.com
► Facebook.comFacebook.com
► Google Keyword ToolGoogle Keyword Tool

22. Shout OutsShout Outs
►Wall Street Journal Article:Wall Street Journal Article:
 http://online.wsj.com/article/SB1000142405297http://online.wsj.com/article/SB1000142405297
0204584404574393102737256542.html0204584404574393102737256542.html
►Fox News Article and live broadcast:Fox News Article and live broadcast:
 http://www.myfoxdc.com/dpps/money/survival_g
uide/090908_Job_Hunting_with_Social_Network
s_3392677
Twitter Article -
Wall Street ...