1. A survey was conducted on the most beneficial social networks. Facebook was found to be beneficial by 53% of respondents, while LinkedIn and Twitter were beneficial by 66% and 69% respectively. YouTube had the highest percentage of respondents who found it beneficial at 73%. 2. The survey also asked about the benefits of social media for businesses. Generating leads and keeping up with industry trends were found very beneficial by 16% of respondents, while resolving problems and background checks were very beneficial for only 7-11% of respondents.

1. Survey of most beneficial
social networks
Facebook 10 23 14 53
LinkedIn 6 15 13 66
MySpace 6 11 15 68
Twitter 6 13 12 69
YouTube 5 10 12 73
0 25 50 75 100
Very Beneficial Somewhat Not Beneficial Do not use

2. 1. is lead generation,
other ranked as follows...
Keeping up with the industry 16 29 55
Monitoring what is being said about your business 16 28 56
Generating leads 16 34 50
Competitive intelligence 14 29 57
Improving customer experience 12 29 59
Resolving problems 11 22 67
Finding vendors/suppliers/partners 10 28 62
Recruiting for new employees 8 19 73
Background checks – employees, suppliers, etc. 7 20 73
0 25 50 75 100
Very Beneficial Somewhat Not Beneficial