SlideShare a Scribd company logo
Social media & User Generated Content NU.nl
Mark Vos & Jurriaan Bernson
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NU.nlpresentatie20124
Factsheet 2012
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Factsheet 2012
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11
.
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NU.nlpresentatie201214
Video (NOS journaal)
‘If I wanted a clown on the homepage, then the clown was put on
the homepage. So to speak, because we really wanted to make
serious journalism’
(Kees Zeegers – Founder NU.nl in de Volkskrant 2012)
18
19
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Telegraaf:
26,6% bereik
Unique visitors: 3.703.252
NOS.nl:
32,5% bereik
Unique visitors: 4.524.650
AD.nl:
21,6% bereik
Unique visitors: 3.007.152
NU.nl:
37,2% bereik
Unique visitors: 5.178.984
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NU.nlpresentatie201226
NU.nlpresentatie201227
NU.nlpresentatie201228
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30
31 22.4.2013 ©Sanoma Media
Social media & User Generated Content NU.nl
22April2013 Presentationname35
Klassieke nieuwsgaring
22April2013 Presentationname36
Social en UGC nieuwsgaring
 De lezer/gebruiker centraal
 NUjij
 NUfoto
 p2000 / c2000
 Interactie / feedback
22April2013 Presentationname37
Gebruikergestuurde nieuwsgaring
22April2013 Presentationname38
Gebruikergestuurd: NUjij
Gebruikergestuurd: NUjij
 Verbeteringen en aanvullingen
 Nieuwe verhalen
 Spiegel
 Thermometer
22April2013 Presentationname39
Gebruikergestuurd: NUfoto
 Snel, voor het nieuws
 Miljoenen ‘ogen’
 35% Binnenlands
22April2013 Presentationname40
Auto rijdt huis
binnen, bestuurder
overleden
Opkomende zon in
Noordwijk
Gemeentehuis Waalre
uitgebrand
Man redt kat
Optreden
Daily Bread
Auto in sloot
22April2013 Presentationname47
Meldinggestuurd: p2000 / c2000
 NUjij politiek
 NUfoto calamiteiten/evenementen/weer
 Crowdsourcing / data
 Monitor
22April2013 Presentationname48
Vraaggestuurde nieuwsgaring
22April2013 Presentationname49
Brand bij Chemie Pack Moerdijk
22April2013 Presentationname50
Vraaggestuurd: ‘Stel uw vraag aan’
 Signalen van gebruikers
 Vragen uit de samenleving
 Maatschappelijke betrokkenheid
 Video
22April2013 Presentationname51
Vraaggestuurd: calamiteiten in beeld
22April2013 Presentationname52
Vraaggestuurd: weer / natuur in beeld
22April2013 Presentationname53
Vraaggestuurd:
Crowdsourcing
 Mechanical Turk
 Betrokkenheid
 Experts
 Terugkoppeling
22April2013 Presentationname54

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