Social media continues to evolve and become a powerful force to reach new and existing customers, clients and markets. One of the biggest problems is that businesses don’t know how to take advantage of it – they’re wiping out when they should be riding the wave. Learn how to conquer the top social media road blocks.

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Socialmediacontinuestoevolveandbecomeapowerfulforcetoreachnewandexistingcustomers,clientsandmarkets.Oneofthe
biggestproblemsisthatbusinessesdon’tknowhowtotakeadvantageofit–they’rewipingoutwhentheyshouldberidingthewave.
“I’mnotgettingpeopletorespondtomyposts”
Tip1:Trychangingupyourpostingsbyaskingquestionsthatyouneedspecific
feedbackon.Keeppoststolessthantwosentences.
Theviewsonmyvideo(s)areminimal.HowcanIgetmoreviewsandpromotethem
toawideraudienceotherthanlistingonYouTube?”
Tip2:Makesurethatyourvideosareshortandtothepoint.Listthemonmultiple
directoriessuchasViddler.com.,youcanalsouseautomatedvideomarketing
systemslikeTrafficGeyser.comorTubeMogul.com.Addingacontestelementtoyour
videocanalsohelpdrivemoretrafficandpushitoutvirtually.
“Iamnotaverysocialpersonoffline,letaloneonline.WhatcanIdootherthanpost
andengagewithpeople?”
Tip3:Hiresomeonetobesocialforyouifthatisn’twithinyourbudget,utilizeotherpeople’spostings,videos,andcontentthatare
relatedtoyourindustry,yetnotcompetition,andpostitonyoursocialsites,ablog,orwebsite.Forexampleafitnesstrainermightpost
contentandvideosthathavetodowithnutritionorvitamins;thiscomplimentswhatthefitnesstrainersoffers,yetisnotcompetition.
Makesureyougetpermissionifitissomeoneelse’scontent.
“DoIreallyneedtobeoneverytopsocialsite?”
TTip4:Yesandno.Ifyourtargetmarketisnotonaparticularsite,thenleaveitout.Thethreemajorones–Twitter,Facebook,and
LinkedInLinkedIn–areaskingofyourpresence,alongwithyourcustomers,andprospects.Ifyoudonothaveapresenceonthesesitesand
youraudienceistryingtofindyou,talktoyou,orseeifyouarelistening,thenyouarenotonlymissinganopportunity,butyouaretelling
yourmarketthatyouarenotlisteningtothemonline.That’snotagoodmessagetosend.Don’tgetoverwhelmedwithallofthetools,
tips,andtricksatonce.Justeaseintothem,findoutwhatworksforyouandwhatdoesn’tinregardtoreachingout,connecting,and
makingmoneyonline.
“I“Ihavebeenbloggingforawhilenow,andIcan’tseemtogetpeopletoreadit,letalonepostcommentsorengage,whatamIdoing
wrongandhowcanIfixit?”
Tip5:Consideryourbloginlightofthesetwopoints:
Howlongisthepost?
Ifitismorethan700words,edititbackto700.
Areyouaskingquestionsinthepost,givingyouraudiencewaystoengageandgetinvolved,orareyoujusttalkingonewaytothem?
Ifyousolicitsuggestionsformyourreadersonhowtoimproveyourblogpost,youwillencouragemorepeopletoengagewithyourIfyousolicitsuggestionsformyourreadersonhowtoimproveyourblogpost,youwillencouragemorepeopletoengagewithyour
blog.Makesureyoulistyourblogontechnorati.comaswellasotherbloglistingdirectoriesunderyourkeywordsandcategories.
“IwouldrathergetmyteethpulledthangetonTwitterandtweet!DoIreallyneedtobeonthissite?Itseemslikeitisawasteofmy
time.”
TTip6:Simpleanswer:no,youdonotneedtobeonTwitter;however,youshouldstronglyconsiderit.Twitterislikeattendingaliveevent
anytimeyouwant.Itisawaytomeetnewpeople,findopportunities,andconnectwiththemedia.Ifyoudonotwantanyofthese,then
stayoffTwitter.Remember,however,thatittakesmoretimetogotoalocalnetworkingeventnowadaysthanitdoestojumponthelive
Twitterfeedandhaveadozenorsoconversations.
TheseThesearejustafewofthestrugglesthatmaybetrippingupyoursuccesswithsocialmedia.Thiswillprovideyouwithadynamiclook
atsocialmedia,empoweringyoutoelevateyourcurrentefforts,overcomecommonroadblocks,anduncoverwinningstrategies
beyondstatusupdates,dailytweets,andweeklyposts.