Social Media Marketing

Editor's Notes

1. I want to first start out by explaining the current state of social media and how the major social channels are utilized.
2. Gif: http://www.dkdiaries.com/wp-content/uploads/2013/07/Eye-roll-Tina.gif
3. When you’re in charge of training a group of property managers on how to speak in the same tone of voice on each of their individual Facebook pages, creating a corporate brand page for the property management company is a great way to establish a hub of company-wide content. With this, property managers can see what other managers are doing and saying in order to stay in line with the brand voice. I have a lot of marketing managers at the corporate level say that one of their biggest issues is having to make sure the content across all of the property pages is consistent. One thing I’d tell you is to make yourself and admin of each page then have each property Facebook account ‘Like’ the corporate page.
4. Use a Facebook group as a hub to exchange ideas, share other pages, and maintain a running dialogue. There are three types of Facebook Groups: Public (Open): everyone can see the Group, find it in a search and make posts Closed: everyone can see the Group, but only members can see (and make) posts Secret: only members can see the Group, see and make posts
5. http://mashable.com/2013/01/28/facebook-groups-101/#_ http://www.socialmediaexaminer.com/how-to-use-secret-facebook-groups-to-enhance-your-business/
6. Some benefits to a closed or secret group are: Group Chat: everyone in the Group can use the Chat feature at the same time. So you can have a conversation around complicated subjects to work things out without having to pick up the phone or back-and-forth emails. Shared Document creation: the whole group can have input on one document and be able to edit what other members have put on it. This feature is similar to using Google Docs, and can be used to refine promotional text, responses to reviews, etc.
7. The next time you want to create a secret marketing board with your team, create a group board! First, you… As the creator of a group board, only you'll be able to: Edit the board's title or description Remove people from the board (the people you invite can remove themselves) Delete any Pin on the board
8. In addition to group boards, you can make you boards private.