SlideShare a Scribd company logo
Social Media
Marketing
www.hgsinfotech.com
Introduction to
Social Media Marketing
Social media plays a significant role, allowing us to
connect with friends and people who share our
interests while affecting our choices and actions.
Social media is so ingrained in our lives that most
individuals study businesses and products, find
inspiration for purchases, and even make purchases.
Why Do You
Need Social
Commerce?
Social media platforms have massive
user bases, allowing businesses to reach
a wider audience than they might
through traditional e-commerce
websites alone.
Increased Reach
and Visibility:
Social commerce platforms often use
algorithms to analyze user behavior and
preferences. This enables them to provide
customized product recommendations,
increasing the likelihood of conversion. When
users feel that the products they see are tailored
to their interests, they are more likely to
purchase.
Personalized
Recommendations:
Contact Us:
hgsinfotech.com
+91-988-898-6073
info@hgsinfotech.com

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Social Media Marketing

  • 2. Introduction to Social Media Marketing Social media plays a significant role, allowing us to connect with friends and people who share our interests while affecting our choices and actions. Social media is so ingrained in our lives that most individuals study businesses and products, find inspiration for purchases, and even make purchases.
  • 3. Why Do You Need Social Commerce?
  • 4. Social media platforms have massive user bases, allowing businesses to reach a wider audience than they might through traditional e-commerce websites alone. Increased Reach and Visibility:
  • 5. Social commerce platforms often use algorithms to analyze user behavior and preferences. This enables them to provide customized product recommendations, increasing the likelihood of conversion. When users feel that the products they see are tailored to their interests, they are more likely to purchase. Personalized Recommendations: