Social Media: Turning Customers Into a Volunteer Marketing Army

Social Media: Turning Customers Into a Volunteer Marketing Army. Social media is no longer an option for a business; it's a necessity. 79 percent of large corporations are leveraging social media to engage their audience, and they are using innovative ways to build buzz, establish relationships, foster communication, improve products, and cultivate long-term brand awareness and consumer trust. It stands to reason that local small businesses should follow suit. The primary question that anyone building a content strategy must answer is this: " Who am I, and What Do I Stand For?" To get a perspective on this question, it has been posed to my by no fewer than 3 6, 7 and 8-figure earners. I finally decided it was time to pay it attention. The people who have posed it to me are Diane Hochman, Dr. Faith Kurz Shell and Russell Brunson.