1. Luke Murphy
Communication Technology
Westfield State University

2. Duke of York Cinema
 Single screen theatre in Brighton, England.
 Shows a variety of films including mainstream
Hollywood, British, foreign, classics and cult
classics.

3.  Stays relevant and draws in new customers
through the use of social media.
 Has over 1,200 followers on Twitter and
over 700 fans on Facebook.

4.  Management realized most of the customers
were younger and likely to use the internet
frequently.
 Made it worth it for followers by posting trailers,
announcements, and special offers otherwise
unavailable.

5. Cripple Creek Barbeque
 Opened in 2009 in Athens, Texas.
 Used social media sites right away.
 Pages on Facebook and Twitter.

6.  Food and social media went hand in hand.
Food was good so social media grew, got
restaurant more attention, and so on.

7.  Manager updates sites regularly to keep
content fresh.
 Tracks activity on the sites, proving they
are a successful part of the buisness.

8.  Sell products, such as sauces, in store
as well as online.
 90% of sales come from online, showing
how useful the social media sites have
been.

9. Works Cited
 http://mashable.com/2009/10/21/social-
media-small-businesses/
 http://andreavahl.com/case-study/social-
media-success-story-cripple-creek-
bbq.php