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Social Media‟s Impact on Pre-Screening
Matt Messersmith & Karl Ulrich
December 5th, 2013
Social Media Statistics

(Source: http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx)
Conner Riley

“Cisco just offered me a job!
Now I have to weigh the utility
of a fatty paycheck against the
daily commute to San Jose
and hating the work”
Carly McKinney

“Watching a drug bust go
down in the parking lot.
It‟s funny cuz I have
weed in my car in the
staff parking lot”
Want to Avoid Hiring Them?
People are learning….

… but not everyone!
Common Pre-Screenings

 What do these searches have in common?
 How are social media searches different?
Legal Considerations
Some Cautionary Tales

• The Case of the Spurned Scientist – Gaskill v. University
of Kentucky
• With Facebook Friends Like These, Who Needs
Enemies – Ehling v. Monmouth Ocean Hospital Services
The “Law” and Social Media in Pre-Employment:
Playing Catch-Up
• Discrimination: Title VII; ADEA; ADA; GINA;
IRCA
– Disparate treatment
– Disparate impact

• Invasion of Privacy

• Federal Stored Communications Act
An Old Law With New Tricks
Federal Stored Communications Act (“SCA”):
Protects information the communicator meant to
keep private.
Applies to: (1) electronic communications; (2)
transmitted via electronic communications
service; (3) that are in electronic storage; and (4)
that are not public.

Authorized User Exception
Other Laws Affecting Pre-employment
• Fair Credit Reporting Act – Basic requirements
for obtaining outside background checks:
– Disclose to the applicant that report will be obtained
for employment purposes;
– Obtain applicant‟s authorization;
– In the event of adverse action, provide a copy of
report and a description of applicant‟s rights to
applicant
EEOC Enforcement Guidance on Arrest and
Conviction Records - 2012
• Highlights of Guidance:
– Avoid blanket “no criminal conviction”
policies/practices
– May consider convictions if “job related and
consistent with business necessity.”
– Cannot disqualify on fact of arrest alone.
– Targeted Screens are valid if they consider (1) nature
of crime; (2) time elapsed; and (3) nature of the job.
– Individualized assessment.
13
State Law Regulating Social Media
Background Checks
• States who prohibit access to Passwords and/or
Usernames.
– Arkansas, California, Colorado, Illinois, Maryland,
Michigan, Nevada, New Jersey, New Mexico, Oregon,
Utah and Washington.
– Ohio – Not yet, but stay tuned. SB 45 pending before
Ohio Senate committee.
Social Media Minefields
• False Identity
• Inaccurate Information
• Disparate Treatment/Impact
• Impermissible Subject Matter
Some Best Practices
• Tailor Background Checks to Bona Fide
Qualifications of Position in question
• Be consistent for all competing candidates
• Separate the searcher from the decision-makers
• Avoid “suspect” terms in search criteria
Social Media Policy Statistics
• Only about 40% of employers have formal
social-media policies, according to a survey of
470 companies released this year by the Society
for Human Resource Management.

• Of those companies with policies, a
third have taken disciplinary action
against an employee in the past year,
the survey found.
FCRA Social Media Searches
How it works:
The Report
• SECTION 1: User Input Search Data & Criteria
The Report
• SECTION 2: Report Summary
1. HIT NUMBER: The number in order of importance of a hit
2. TYPE: Search (Web Search), Social Media
3. SOURCE: Website or Social Media source of the content
4. LOCATION: Specific url for the content source
5. MATCHED BY: To find out the criteria that was matched by your search look at
the „Matched By‟ Section.
6. KEYWORDS: Matches are listed by word (n# times the word was found on the
site).
7. CAPTURED IMAGE: Screenshot of the captured data
We Can Help!
What we do…

What we don‟t do…

• Provide the SMI Aware
Report

• Give opinions on
pictures/tweets/posts etc.
• Create social media
policies for clients
• Help you select
candidates

 Signet delivers information, not policies or opinions!
Karl Ulrich
Sebaly Shillito & Dyer
9100 West Chester Towne Centre Drive
Suite 210
West Chester, Ohio 45069
513-644-8125
kulrich@ssdlaw.com
http://ssdlaw.com/

Matt Messersmith
Signet Screening
8080 Beckett Center Drive
Suite 305
West Chester, OH 45069
513-330-6695
mtm@signetscreening.com
www.signetscreening.com

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Social Media's Impact on Pre-Screening

  • 1. Social Media‟s Impact on Pre-Screening Matt Messersmith & Karl Ulrich December 5th, 2013
  • 2. Social Media Statistics (Source: http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx)
  • 3. Conner Riley “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work”
  • 4. Carly McKinney “Watching a drug bust go down in the parking lot. It‟s funny cuz I have weed in my car in the staff parking lot”
  • 5. Want to Avoid Hiring Them?
  • 6. People are learning…. … but not everyone!
  • 7. Common Pre-Screenings  What do these searches have in common?  How are social media searches different?
  • 9. Some Cautionary Tales • The Case of the Spurned Scientist – Gaskill v. University of Kentucky • With Facebook Friends Like These, Who Needs Enemies – Ehling v. Monmouth Ocean Hospital Services
  • 10. The “Law” and Social Media in Pre-Employment: Playing Catch-Up • Discrimination: Title VII; ADEA; ADA; GINA; IRCA – Disparate treatment – Disparate impact • Invasion of Privacy • Federal Stored Communications Act
  • 11. An Old Law With New Tricks Federal Stored Communications Act (“SCA”): Protects information the communicator meant to keep private. Applies to: (1) electronic communications; (2) transmitted via electronic communications service; (3) that are in electronic storage; and (4) that are not public. Authorized User Exception
  • 12. Other Laws Affecting Pre-employment • Fair Credit Reporting Act – Basic requirements for obtaining outside background checks: – Disclose to the applicant that report will be obtained for employment purposes; – Obtain applicant‟s authorization; – In the event of adverse action, provide a copy of report and a description of applicant‟s rights to applicant
  • 13. EEOC Enforcement Guidance on Arrest and Conviction Records - 2012 • Highlights of Guidance: – Avoid blanket “no criminal conviction” policies/practices – May consider convictions if “job related and consistent with business necessity.” – Cannot disqualify on fact of arrest alone. – Targeted Screens are valid if they consider (1) nature of crime; (2) time elapsed; and (3) nature of the job. – Individualized assessment. 13
  • 14. State Law Regulating Social Media Background Checks • States who prohibit access to Passwords and/or Usernames. – Arkansas, California, Colorado, Illinois, Maryland, Michigan, Nevada, New Jersey, New Mexico, Oregon, Utah and Washington. – Ohio – Not yet, but stay tuned. SB 45 pending before Ohio Senate committee.
  • 15. Social Media Minefields • False Identity • Inaccurate Information • Disparate Treatment/Impact • Impermissible Subject Matter
  • 16. Some Best Practices • Tailor Background Checks to Bona Fide Qualifications of Position in question • Be consistent for all competing candidates • Separate the searcher from the decision-makers • Avoid “suspect” terms in search criteria
  • 17. Social Media Policy Statistics • Only about 40% of employers have formal social-media policies, according to a survey of 470 companies released this year by the Society for Human Resource Management. • Of those companies with policies, a third have taken disciplinary action against an employee in the past year, the survey found.
  • 18. FCRA Social Media Searches How it works:
  • 19. The Report • SECTION 1: User Input Search Data & Criteria
  • 20. The Report • SECTION 2: Report Summary 1. HIT NUMBER: The number in order of importance of a hit 2. TYPE: Search (Web Search), Social Media 3. SOURCE: Website or Social Media source of the content 4. LOCATION: Specific url for the content source 5. MATCHED BY: To find out the criteria that was matched by your search look at the „Matched By‟ Section. 6. KEYWORDS: Matches are listed by word (n# times the word was found on the site). 7. CAPTURED IMAGE: Screenshot of the captured data
  • 21. We Can Help! What we do… What we don‟t do… • Provide the SMI Aware Report • Give opinions on pictures/tweets/posts etc. • Create social media policies for clients • Help you select candidates  Signet delivers information, not policies or opinions!
  • 22. Karl Ulrich Sebaly Shillito & Dyer 9100 West Chester Towne Centre Drive Suite 210 West Chester, Ohio 45069 513-644-8125 kulrich@ssdlaw.com http://ssdlaw.com/ Matt Messersmith Signet Screening 8080 Beckett Center Drive Suite 305 West Chester, OH 45069 513-330-6695 mtm@signetscreening.com www.signetscreening.com