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Social & Community
Presented by Michael Wilson for
New York University School of Continuing and
Professional Studies
Rachelle Spero, Adjunct Professor
Contact: me@stopwilson.com

2. Introduction

3. About Me

4. About Me / Advertising

5. About Me / Gaming

6. About Me / Digital

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What is Social?

11. Everything is Social

12. Social is Identity

13. Social is Conversation

14. Social is Community

15. Social Media Fragmentation

16. Landscape

17. 17
Niche Social is Worth Noting

18. Landscape / Google+
• Google+ has experienced impressive,
even unprecedented growth to 25 million
users, but it still has a ways to go and
many problems to address.
• One key element of Google+ is a focus
on targeted sharing within subsets of
your social group, which are what
Google calls Circles. Circles are simply
small groups of people that you can share
to, each with names like friends, family,
classmates and co-workers.

19. Content & Context

20. Content & Context
• The internet is full of content, but it’s the
context in which we view that content is what
makes it special and inherently digital.
• I hope that Content & Context become a
framework for you to evaluate technologies to
make meaningful decisions around what trends
make sense for your brands and/or clients.

21. 21
Community is the Intersection

22. Traditional Communications

23. The Social Model is Evolving

24. Never Before…
…have individuals
possessed the ability and
expectations to interact
so deeply with
companies, and each
other, to shape and
create the products,
services and messages
consumed.

25. Technology isn’t leading
Capability breeds expectations.
Connectivity adds sources.
Context is the “Medium.”

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Social Strategy & Execution

27. Social Media Strategies
Facilitate
• Augmenting and facilitating existing conversations throughout
the social media arena
Aggregate
• Bringing together existing conversations in the brand’s own
space
Syndicate
• Bringing together existing conversations in the brand’s own
space
Sponsor
• Positioning the brand adjacent to existing conversation and
content

28. Facilitate

29. Aggregate

30. Syndicate

31. Sponsor
+

32. The Pillars Social Media Execution

33. Listen

34. Strategy

35. Identity

36. Execute

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Questions / Discussion

38. 38
Growing Up Social—
Kids and Facebook The Wisdom of
Crowds
The Future of Social