SnF Finishing, LLC is a start-up aluminum anodizing company founded by two partners with no industry experience. They hired Amelioration Incorporated to develop a comprehensive business plan to help them enter the market successfully and obtain funding. Amelioration's plan included an analysis of the anodizing industry, customers, and competition. It outlined SnF's marketing, operations, management, and financial plans. The plan projected profitability within seven months and $3 million in sales within three years. It also helped SnF obtain a $500,000 loan to launch.

1. Case Study
SnF Finishing, LLC

2. 2
the
CLIENT
SnF Finishing, LLC is a start-up company that provides aluminum anodizing services to manufacturers in multiple
industries. The business is located in an industrial area in Keene, New Hampshire and is founded by two principals. At
the time of engagement, SnF Finishing did not exist.
the
CHALLENGES
Prior to engaging Amelioration Incorporated, one of the founding principals recognized that outsourcing
anodizing services for his other manufacturing business was costing his company a large amount of net
revenue due to delayed delivery time frames and unnecessary cancellations. As a result, he decided to
undertake upstream vertical integration into anodizing services and take on a partner in the new
venture. Since neither of the two partners had any direct experience with the anodizing services
industry, they needed to gain a thorough understanding of the industry, potential customers, and
competition and to develop a comprehensive plan for successful market entry and growth.
the
SOLUTION
SnF Finishing, LLC employed Amelioration Incorporated to develop a
comprehensive plan that would enable the new anodizing business to
be successful and that could be used to solicit additional investment or
debt capital that would be required for start-up. The business plan that
Amelioration Incorporated developed for SnF Finishing, included an
executive summary, a business overview, a market analysis, a marketing
plan, operations and management plans, a financial plan, and
appendices.
the
BENEFITS
Amelioration Incorporated’s business plan depicted how SnF
Finishing, LLC will attain profitability within seven months and
nearly $3M in sales and $1.4M in profit within three years.
Additionally, the business plan was instrumental in assisting the
principals to obtain a $500K loan for required start-up
resources.
CaseStudy
info@ameliorationincorporated.com E-mail
(626) 201-9953 Phone
www.ameliorationincorporated.com Website
the
TOOLS
• Business Planning
• Industry Analysis
• Market Analysis
• Market Segmentation
• Operations Planning
• Management Planning
• Financial Planning/Forecasting