The document discusses the SWOT MATRIX STRATEGY CRITERIA (SMSC) framework. SMSC analyzes different strategic approaches based on an analysis of strengths, weaknesses, opportunities, and threats. It recommends the following strategies: (1) a "WIN" strategy of retaining market share and customers when strengths and opportunities are present, (2) an "IMPROVE" defensive strategy of developing capabilities when strengths and threats exist, (3) a strategy of "LEARN & IMPROVE" by changing products/services to capture opportunities despite weaknesses, and (4) a "DANGER" strategy of diversifying or significantly changing offerings when weaknesses and threats are present.

1. “SWOT MATRIX STRATEGY CRITERIA” or simply SMSC. Now let us see what it is:“SWOT MATRIX STRATEGY CRITERIA” or simply SMSC. Now let us see what it is:SMSC tells us or guides us that, what type of strategy is required to be made on different situations as mentioned above, these are as follows:(S + O) – WIN – Strategy to retain market share, retain the customer base(S + T) – IMPROVE – Defensive Strategy, to develop self and retain market share(W + O) – LEARN & IMPROVE – Change in product/service and offer it to the market(W _ T) – DANGER – Strategy to diversify into other industry or product type OR an immaculate change in existing product to offer.KAUSHAL K P