The document discusses JMU's installation of 11 elliptical machines at UREC that generate electricity from users' workouts. The ellipticals produce kinetic energy that is converted to electricity and used to power the building. They have produced up to 1600 kilowatt hours of electricity in an academic year, saving the university money. Students are generally unaware the machines generate power but support the green initiative. The installation of these special ellipticals makes JMU the first school in Virginia to implement this renewable energy technology.

2. JMU’s Future is Green
By: Alexis Groves
“Faster, faster, almost done,” she thought to herself.
Sweat trickled down her face as she watched the clock count down.
“Five, four, three…,” her heart raced as her legs slowly let up.
“Done! 200 calories burned, 30min 20secs total time, 55 watts accumulated,” she
read.
“Wait, watts? Watts for what?” she contemplated.
Like most JMU students, Sophomore Felicia Gonzalez routinely goes to UREC for a
quick workout to start off her day. However, UREC’s ellipticals provide a little more
for the JMU community than just a simple way to burn calories. This year, JMU’s
UREC facility installed 11 ellipiticals that help generate electricity for the building
while they are being used. “I use the ellipticals every Monday, Wednesday, and
Friday but never knew that my workouts helped generate electricity,” said Gonzalez.
According to the manufacturer, ReRev, the ellipticals produce kinetic energy, which
is converted into a direct current. This is then sent to a machine in UREC that
converts the current into an alternating current — the form of electricity used in
buildings.
There is a monitor on each of the 11 ellipticals that adds up the watts of electricity
produced from each workout.
ReRev, a “Renewable Energy Revolution,” is a company based in Florida, but
supplies its high-tech equipment to gyms, clubs and schools across the country.
Statistics show that one-hour on an elliptical produces somewhere between 50 to
100 watt hours of electricity. In other words, this produces enough electricity to use
a laptop for about an hour or a hairdryer for 6 minutes.
According to Michael Hyland of ABC’s WHSV3, JMU is the first school in Virginia to
use these machines on its campus. Even though most students are still unaware of
the ellipticals’ capabilities, those who know think they are positive additions to
JMU’s green effort. UREC Member Services Manager Senior Jameson Hall stated, “I
had no idea the ellipticals produced electricity. I think it’s a great idea because
people are using them anyway, so it’s just like killing two birds with one stone.”
The JMU Institute for Stewardship of the Natural World is happy with the
environmental and monetary changes the ellipiticals have initiated. According to
the Executive Director, Christie-Joy Brodrick, these new ellipticals save UREC money
because they replace energy that would have otherwise been purchased.
JMU’s goal for the 2009-10 academic year is to accumulate up to 1600 kilowatt
hours of electricity.

3. Chappelear for Half the Year
By: Alexis Groves
Alarm goes off. It’s 9:30a.m. Katie Anderson has a long day ahead of her. Her
schedule consists of three classes, two meals with friends, papers to write, and a
night shift to work from 8p.m. to 12a.m.
Anderson is a sophomore Resident Adviser (R.A.) in James Madison University’s
Village residence hall, Chappelear. However, her story isn’t a typical R.A.’s story.
Last semester, Anderson lived in Converse Hall with a roommate, new friends, and
had an R.A. of her own. Over winter break, she received a call asking if she was still
interested in being an R.A. and before she knew it, she was moving into a completely
new surrounding as if it were the first day of school all over again.
The Office of Residence Life receives an abundant number of R.A. applications each
semester. Whether it is because the position includes free room and board, a room
to oneself, or the ability to live on campus, the Office of Residence Life continuously
has a wide selection of applicants to choose from. Applications are always kept on
file just in case there are situations like this one, in which the previous R.A. in
Chappelear chose to leave halfway through the academic year.
“There is an alternate pool of R.A. applicants who were either not hired the first time
around because there wasn’t enough room or because they applied late,” said Jenny
Mantz, Administrative Assistant of the Office of Residence Life.
Anderson was one of the applicants who chose to apply late because she was
originally unsure whether or not the job was right for her.
“I had thought about it before but I never did anything. So one day in November, I
just went down to the Office of Residence Life and told them I was interested in
becoming an R.A. for next semester, if any spaces were available,” said Anderson.
However, once she accepted the offer, she knew she made the right decision.
Although she may have been a little nervous at first, Anderson began to feel right at
home with Chappelear’s open and welcoming arms. This was a big change for
Anderson because she not only had to adjust from a hall-style dorm to a suite-style
one, but she also had to start building relationships with her fellow residents for a
second time.
“I absolutely adore her. She’s a sweetheart, really nice, peppy, outgoing, and always
happy,” said suitemate sophomore Jordan Tignor.
“If she is there, her door is always open,” added suitemate sophomore Lauren
Bunch.
A resident adviser is a job that keeps students on their toes. Anderson has had faces
and names to memorize, bulletin boards to make, community programs to plan, and

4. a variety of shifts to work. An R.A. can only take four day off per month and must
remain at school the rest of the time. Furthermore, R.A.s must check and inspect
their residents’ rooms before they are able to leave for Thanksgiving, winter, and
spring break.
Since Anderson became an R.A. mid-year, she did not experience any of the summer
training that other R.A.s had. The Chappelear Hall Director, Josh Vargas, took the
liberty of introducing Anderson to the other Chappelear R.A.s, hosted meetings, and
gave her the basic 411 of what the job entails.
“Katie has been great to work with. She is a great addition to our program and she
definitely has a love for her job,” added sophomore R.A. Alicia Hesse.
Although it is a job that consists of responsibilities and a time commitment, R.A.s
often participate in other leisure activities as well. Anderson enjoys playing the
bassoon and is an active member of Sigma Alpha Iota (SAI), which is a professional
women’s music fraternity. In addition, she is part of the Double Reeds club, which is
a club for JMU students who play either the bassoon or oboe.
Most residents fear their R.A.s until they simply take the time to get to know them.
The Office of Residence Life provides R.A.s at JMU valuable resources and
information to give to their residents. For instance, they have contact information
for the First Year Involvement (FYI) writing center and other places for homework
help.
“I want to be able to be there for my residents if they ever need anything at all,” said
Anderson.
Unfortunately, Anderson will be living off campus next year since she signed her
lease in October, before she became an R.A. However, she is almost positive that she
will reapply for the job her senior year.

5. Turning to Other Weekend Dining Options
By: Alexis Groves
If you’re used to getting breakfast or weekend lunch at Festival, think again. The
dining location is no longer open seven days a week. Instead it closes at 2:30p.m. on
Fridays and reopens at 3p.m. on Sundays. Dinner hours are also shorter, ending at 7
p.m. during the week.
Students have mixed feelings about this news, since Festival is known for providing
a quick meal to take home.
On weekend mornings, some students prefer a quick breakfast or lunch from
Festival so they can start on their homework or run any weekend errands.
Since this is no longer an option, Stephanie Hoshower, director of Dining Services,
suggests East Campus’ other offerings.
“For students in a hurry, grab ‘n’ go breakfasts are available at two nearby Java City
locations in Festival and East Campus Library,” Hoshower said.
Junior Spencer Combs has changed his strategy for this year.” Now that Festival is
closed on Saturday, I probably wouldn’t eat breakfast on campus, I would eat off,”
Combs said.
While many students are happy eating JMU’s newest East Campus attraction,
Dolley’s (or E-hall), instead of Festival, some are not as satisfied.
“There’s not many places to eat on campus during the weekends, and now our
choices are that much more limited,” sophomore Brittany Abbott said.
But what about those students who go out on Friday nights and are looking for a
bite to eat when they return to campus? In response, Skyline After Dark is coming
soon and will take over the former location of Festival’s C-Store East.
Skyline After Dark will be a late-night option, serving pizza and smoothies,
Hoshower said. Its hours have not yet been determined.
“It was nice to have another convenient store in that location,” Abbott said.
“However, Skyline After Dark is a place I would definitely try.”
Whether these new hours for Festival are permanent is still up in the air. After this
school year, Dining Services will reevaluate Festival’s hours of operation, as well as
other dining locations, and try to correct any flaws, according to Hoshower.

6. Whole Foods Marketing Strategy
Consumer Product- Customers cannot only purchase various foods at
Whole Foods stores; they can purchase Whole Body care products as
well. One product in particular is Whole Body Premium Body Care soap.
Target Market- Whole Foods targets customers who are physically fit
and have active lifestyles. These customers do not only care about what
they put into their bodies, but they care about what they put on the
outside of their bodies as well. Whole Foods provides healthy choices
for people who want to always look and feel their best. Most
importantly, Whole Foods is a perfect store for those customers who are
looking for the “whole” package.
Product Strategy-
• Pure, naturally derived products
• Support health and well-being of customers
• Top-of-the-line
• Environmentally friendly
Pricing Strategy- Whole Body Premium Body Care soaps range from 5
to 10 dollars. Other retail stores sell cheaper soaps but they have a
lower quality. Whole Foods sells products with fresh ingredients and no
artificial preservatives.
Distribution- Whole Foods retail stores are dispersed throughout the
United States. Whole Foods products are strictly sold through Whole
Foods retail outlets.
Promotion Strategy-
• IMC= Integrated Marketing Communication
• Advertising= Health and fitness magazines, online ads
• Personal Selling= Whole Foods Employees
• Sampling= Product samples are displayed throughout
Whole Foods stores

7. argenTINA
Por: Alexis Groves
Tengo una nueva amiga, se llama Tina
La conocí este verano pasado
Los estudiantes y yo tuvimos una profesora, se llamaba
Virginia
Entendimos sobre literatura y el famoso baile: el tango
Practiqué mi español en las calles de Buenos Aires
Dónde compré muchas cosas para mi familia
En la noche fuimos a los clubs para los bailes
Pero en la mañana temprano tuvimos viajes con un guía
Comimos empanadas, alfajores, y mucha comida italiana
Entonces caminamos tres cuadras al gimnasio
Vimos el partido cuando los Estados Unidos perdió contra
Ghana
Y después preferimos a Argentina para ganarlo todo
Después de dos meses, tuvimos que regresar a casa
Estaba triste porque fue una experiencia inimaginable
Extraño a los nativos que vivieron en la residencia
Pero pienso que otro viaje para visitar a Tina es posible

8. Un Mensaje Para Mí
By: Alexis Groves
“El Recado” es un cuento sobre una mujer que está anhelando a su amante
quién ella no ha visto en mucho tiempo. Ella lo espera enfrente de su casa, pero
desafortunadamente él no regresa. La significación de “recado” es “mensaje corto” y
el propósito de este cuento es encontrar el mensaje dentro de él. El cuento es como
un misterio porque la narradora nunca dice su nombre en el cuento y entonces
necesitas encontrar las significaciones no aparentes. El tema de los papeles sociales
de una mujer y un hombre ayuda a los lectores a descubrir la significación real de
este texto. El autor, Elena Poniatowska, usa el recado para discutir la superioridad
del hombre y la inferioridad de la mujer a través de metáforas para ilustrar ambos.
Aunque el hombre, se llama Martín, no está en el cuento y su ausencia tiene
una parte importante. Ella usa una variedad de maneras para describir su relación
pasada con él. Por ejemplo al principio, ella dice, “Me he sentado en el peldaño tu
casa, recargada en tu puerta” (línea 1, pg. 90). Luego, ella también dice, “Estoy
inclinada ante una hoja de papel y te escribo…” (línea 21, pg. 92). Su lenguaje de
cuerpo muestra que quizás ella es una chica muy dependiente. Los lectores pueden
inferir que Martín era una estructura sólida para que ella dependiera de él. Ella
describe Martín como las flores en su jardín enfrente de su casa. Ella dice, “Veo unas
floras que tienen hojas como espadas. Son azul marino, parecen soldados” (línea 5,

9. pg. 90). Martín es como un soldado; sólido, formal y honesto. Las palabras que usa
ayuda a los lectores realizar que ella tiene una vida muy difícil y solitaria. Ella no
puede vivir sin Martín porque su vida giró alrededor de él como la mayoría de las
sociedades de domino masculino. En muchos casos de una sociedad de domino
masculino, los hombres salen a sus trabajos o porque ellos son soldados y necesitan
ir para las guerras. Por el contrario, las mujeres piensan que sus unica opción es
esperarlos en casa. Este cuento marca el comienzo del feminismo y por dentro, ella
aprende que puede ser independiente.
Pienso que la narradora y Martín nunca estuvieron en una relación. Creo que
ella lo obsesionaba desde que ella era joven pero él nunca lo sabia. Por ejemplo ella
dice, “Vine nada más a decirte que te quiero y como no estás te lo escribo” (línea 26,
pg. 91). También, ella dice, “Pienso que te hubiera querido abrazar” (línea 31, pg.
91). Pienso que era una admiración secreta. También, pienso que ella tal vez sea
joven y lo a deseado por mucho tiempo. Para ilustrarlo, ella dice “A veces quisiera
ser más vieja porque la juventud lleva en sí, la imperioso, la implacable necesidad de
relacionarlo todo al amor” (línea 31, pg. 91). Ella piensa que todas las mujeres
esperan por los hombres que pasarán el resto de sus vidas con. Sin embargo, ella ha
estado esperándolo, como si ella sabía que él era único. Ella escribe, “Sabes, desde
mi infancia me he sentado así a esperar, siempre fui dócil, porque te esperaba. Te
esperaba a ti” (línea 38, pg. 91). Ella le dice, “Todos estamos-oh mi amor-tan llenos

10. de retratos interiores, tan llenos de paisajes no vividos” (línea 45, pg. 91). Su
relación con él es nada, inexistente como siempre ha sido pero tiene mucho
potencial como paisajes no vividos.
Aunque los lectores piensan que la carta es solamente sobre ella y Martín,
sorprendentemente ella menciona los vecinos y el barrio de Martín. Ella dice, “En
esta colonia asaltan mucho, roban mucho. A los pobres les roban mucho; los pobres
se roban entre sí…” (línea 36, pg. 91). Creo que es un tiempo de tensión y hostilidad
en el cuento. Ella cree que fue robada de su chance de estar con él y de la vida que
pudieron tener juntos. Pero ella nunca dice quien tiene la culpa, quizás sea ella
misma.
Al principio del cuento ella describe la naturaleza, el jardín y las flores. En el
fin, ella da una descripción del día. Cuando ella llego a la casa de Martín, era un día
con mucho sol y sin nubes. Era un día joven y brillante. Pero en el fin, ella describe
la tarde cuando el sol está bajando. Pienso que el día es una metáfora para que
describe la relación que ella tenía con Martín. Al principio, ella era muy optimista y
tenía muchas esperanzas para su futuro con él. Ella pensó que él era el único que ha
estado esperando por. Su vida era brillante y llena de juventud pero ahora su
relación con él está bajando también y ella sabe que es tiempo para seguir adelante
y ver lo que mañana trae.
En conclusión, los papeles de un hombre y una mujer en una sociedad de

11. dominio masculino tienen mucha influencia en la manera que los dos actúan y las
decisiones que ellos hacen. Con la ayuda de las metáforas, el fin del cuento es muy
apropiado. Ella escribe la carta durante el día entero con muchos sentimientos y
descripciones pero ella se queda con la carta al fin del día. En vez de dejar “El
Recado” con el vecino de Martín. Pienso que la carta era solamente para ella misma.
Después de escribiendo la carta, su cabeza sobre el fue borrada y ella realizó que ha
estado bien sin él hasta ahorita, entonces podrá seguir adelante sin él. En vez de
esperar por un hombre que la encuentre, ella sabe que lo puede encontrar a él.