Разорились ли кафе? Экономят ли россияне на походах в ресторан? Перестали ли курящие посетители ходить в бары? Убил ли запрет на курение ресторанный бизнес? Пытаемся разобраться на основе открытой статистики за лето 2014.
Региональный проект благотворительного фонда Русфондmedia-manager
Автор: Станислав Юшкин, директор региональных проектов Благотворительного фонда помощи тяжело больным детям, сиротам и инвалидам «РУСФОНД», ИД «Коммерсантъ»
Региональный проект благотворительного фонда Русфондmedia-manager
Автор: Станислав Юшкин, директор региональных проектов Благотворительного фонда помощи тяжело больным детям, сиротам и инвалидам «РУСФОНД», ИД «Коммерсантъ»
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Smoke free лето. Разорился ли российский ресторанный бизнес?
1. smoke free летоОборот ресторанов и кафе после вступления запрета на курение летом 2014
2. Оборот общественного питания -выручка от продажи собственной кулинарной продукции и покупных товаров без кулинарной обработки населению для потребления, главным образом, на месте, а также организациям и индивидуальным предпринимателям для организации питания различных контингентов населения.
Начнем с определения…
3. В июне 2014 года после вступления в силу запрета на курение в заведениях общественного питания –кафе, ресторанах и барах, отрасль собрала на 1,4% больше, чем в мае.
Оборот заведений общественного питания в РФ с января по август 2014 года составил 768,7 миллиардов рублей,
что на 2,4% большепо сравнению с тем же периодом 2013 года.*
* в сопоставимых ценах по данным Росстата http://www.gks.ru
Так, давайте сразу, РОСТили ПАДЕНИЕ?
4. Таблица 1. Динамика оборота общепита в РФ в мае-августе 2014 года* по данным Росстата
млрд. рублей
В % к
соответствующему периоду предыдущего года
предыдущемупериоду
Май
98,2
102,0
101,5
Июнь
100,2
101,4
101,4
Июль
101,8
101,0
101,2
Август
103,5
100,8
101,4
Данные по всей России
5. Мы решили посмотреть открытую статистику по некоторым регионам. На 1 октября была доступна следующая статистика: 45регионов (за июнь) 39регионов (за июль и август) Оборот общепита за июнь-август 2014 года в этих регионах России, сравнивался в сопоставимых ценах с этим же периодом 2013 года.
А поподробнее?
6. Зеленымцветом обозначены регионы, в которых оборот рос в течение лета,
Желтым–регионы, где наблюдалась отрицательная динамика с начала года,
Красным–регионы, где оборот падал в течение лета,
Серым–регионы, по которым данные не опубликованы в открытом доступе.
Оборот общепита в разных регионах
7. Оборот общепита в разных регионах
Обозначения на карте:
1 –Москва
2 –Ивановская область
3 –Костромская область
4 –Курская область
5 –Липецкая область
6 –Московская область
7 –Рязанская область
8 –Республика Карелия
9 –Мурманская область
10 –Краснодарский край
11 –Республика Дагестан
12 –Кабардино-Балкарская Республика
13 –Карачаево-Черкесская Республика
14 –Республика Северная Осетия- Алания
15 –Чеченская Республика
16 –Ставропольский край
17 –Самарская область
18 –Ульяновская область
19 –Свердловская область
20 –Тюменская область
21 –Республика Алтай
22 –Республика Тыва
23 –Республика Хакасия
24 –Красноярский край
25 –Новосибирская область
26 –Томская область
27 –Приморский край
28 –Хабаровский край
29 –Сахалинская область
30 –Санкт-Петербург
31 –Воронежская область
32 –Ярославская область
33 –Республика Коми
34 –Ленинградская область
35 –Псковская область
36 –Республика Калмыкия
37 –Курганская область
38 –Республика Татарстан
39 –Ямало-Ненецкий автономный округ
40 –Иркутская область
8. 1
2
3
Чеченская Республика
Лидеры по росту оборота
Республика Адыгея
Кабардино-Балкарская Республика
9. Рис. 1 Изменение оборота общепитав лидирующих по росту оборота за лето 2014 годаобластях и Республикахпо сравнению с аналогичным периодом 2013 года
Лидеры по росту оборота
10. Июнь
Июль
Август
Регион
%роста
Регион
%роста
Регион
%роста
Чеченскаяресп.
44,7
Чеченскаяресп.
49,7
Респ.Адыгея
43,6
Респ.Адыгея
30,3
Респ.Адыгея
28,8
Чеченскаяресп.
40,5
Сахалин
25
Кабардино- Балкарскаяресп.
27,2
Кабардино- Балкарскаяресп.
28
Кабардино- Балкарскаяресп.
19,7
Респ.Дагестан
18,4
Ульяновскаяобл.
14,5
Самарскаяобл.
10
Краснодарскийкр.
18
Сахалин
13,1
Приморскийкр.
9,3
Сахалин
13,6
Респ.Хакасия
12,7
Хабаровскийкр.
7,7
Ульяновскаяобл.
13,3
Омскаяобл.
11,5
Татарстан
7,6
Респ.Тыва
10,3
Респ.Тыва
11,3
Московскаяобл.
7,6
Приморскийкр.
9,2
Приморскийкр.
8,9
Тюменскаяобл.
6,4
Томскаяобл.
8,3
Респ.Алтай
6,7
Где еще наблюдался рост?
Таблица 2. Топ 10 регионов, где наблюдался рост оборота общепита за июнь- август 2014 года, по сравнению с аналогичным периодом 2013 года
11. Москва и Московская область не пострадали отвступления в силу запрета на курение вкафе, ресторанах и барах.
Рис. 2Изменение оборота общепитав лидирующих по росту оборота за лето 2014 года регионахпо сравнению с аналогичным периодом 2013 года
А что Москва?
12. •На территории 8 областей снижение имело место во всем первом полугодии 2014 года, т.е. еще до вступления запрета на курение в заведениях общественного питания в силу.
•В Санкт-Петербурге и в Ленинградской области в первомполугодии оборот снизился сильнее, чем в летние месяцы – запрет на курение в кафе и барах как минимум не ухудшил ситуацию в северной столице и области. Интересно, что после вступления в силу запрета на курение снижение оборотов в отрасли замедлилось.
•В 3 регионах снижение оборотов летом было очевидным и превысило отрицательный показатель за первое полугодие 2014 года: Воронежская область, Псковская область, Республика Калмыкия.
Где наблюдалась негативная динамика?
13. •Исключительно летнее снижение продаж на фоне положительных результатов в 1 полугодии 2014 года наблюдается в Республике Татарстан: -18,2% в июле, -1,5% в августе. Однако, татарстанское падение в июле 2014 года объяснимо тем, что в июле 2013 года Татарстан принимал Универсиаду, и оборот общепита в республике в этот период существенно вырос. По сравнению с этим, нетипичным для обычных условий показателем, Татарстан в июле 2014 показал падение общепита. И кто у нас аутсайдер?
14. А что думают рестораторы и сотрудники заведений?
Администрация ресторана «Моко», г. Старый Оскол
** http://www.gazeta.ru/business/2014/06/25/6086533.shtml
*** http://www.no.oskol-news.ru/?p=34845 «Пока из-за запрета курения ничего страшного с нами не случилось.Меньше гостей из-за этого не стало. Люди все равно продолжают есть, пить, просто перестали при этом курить».**
Сотрудница бара «БАРСЛОНА», г. Санкт-Петербург
«На доходах заведения запрет никак не сказался. У нас при входе висит объявление, все его читают и с новыми правилами игры соглашаются. Такого случая, чтобы человек ознакомился с информацией, развернулся и ушѐл, не было. И нарушать запрет никто не пытался. Мы даже сами удивляемся, что наши посетители такие сознательные».***
15. А что думают рестораторы и сотрудники заведений?
**** http://www.the-village.ru/village/situation/situation-comment/146077-predstaviteli-moskovskih-kafe-i- barov-o-padenii-prodazh-posle-zapreta-kureniyaЕвгения Лебедева, глава отдела маркетинга«Старлайт», г. Москва
«Безусловно, запрет курения отразился наработе заведений. Правда, немогу сказать, что очень сильно. Прибыли мынетеряли, новот жалоб очень много. Пока трудно что-то сказать—всѐ станет понятно ближе косени, когда погода испортится. Яобщалась сознакомыми рестораторами, иукого-то, конечно, есть тенденция кпотере выручки, нонебольше 10процентов».****
16. А что думают рестораторы и сотрудники заведений? Екатерина Архипова, директор по коммуникациямсети кофеен «Кофемания», г. Москва**** http://www.the-village.ru/village/situation/situation-comment/146077-predstaviteli-moskovskih-kafe-i- barov-o-padenii-prodazh-posle-zapreta-kureniya
«Про запрет курения гости чаще отзываются положительно, чем отрицательно. По выручке всѐ стабильно, ничего не изменилось. Люди давно знали, что это произойдѐт, и были к этому готовы. Я придерживаюсь мнения, что гости всегда будут приходить в ресторан —поесть или встретиться. И их желание провести время в ресторане к курению не так сильно привязано, как это может казаться. Может, слишком мало времени ещѐ прошло, чтобы делать выводы».****
17. 1.В стране в целом и в большинстве регионов РФ в организациях общественного питания запрет курения не оказал отрицательного воздействия на бизнес, в регионах отмечен значительный рост оборотов ресторанного бизнеса.
2.Сообщения о снижении продаж в общественном питании на 30%* в результате введения запрета куренияне имеют под собой серьезных оснований. Эти данные были озвучены еще до окончания первого месяца работы запрета на курение и до обнародования данных об обороте общепита в регионах.
3.Оборот заведений общественного питания в РФ с января по август 2014 года составил 768,7 миллиардов рублей, что на 2,4% большепо сравнению с январем-августом 2013 года.
И еще раз: