Innovative Approaches to Power Social Media Engagement
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www.rebelbrown.com Social Media Masters presentation. Rebel discusses the Gravity inherent in our current social media approaches - and how to ditch that gravity to harness the REAL social media opportunity - profitable revenue!
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Innovative Approaches to Power Social Media Engagement
- 1. Defy Gravity Innova've Approaches to Fuel Social Media Engagement
- 4. A List of “Social Media Challenges” Ge;ng subscribers to your blog Ge;ng traffic to your website, blog or Facebook page CreaDng good quality online videos How to create the best type of Facebook page or set up a blog Choosing the right social media channels to use How best to use and opDmize the social media plaIorms such as LinkedIn and YouTube Ge;ng followers or friends on TwiMer or Facebook How to use social media markeDng to get great PR for my company CreaDng posiDve noise and Buzz about your brand on social media Managing your Dme and producDvity CreaDng content Finding high quality social media markeDng training and resources Coming up with creaDve ideas for your social media markeDng campaigns How to get “Followers” for FB, TwiMer, G+ and LinkedIn Are you Kidding Me?
- 5. The Way We’ve Always Done It
- 7. The Opportunity Empowered Teams Power Posi)on Ongoing InteracDve ConversaDons CommuniDes True Value & Exper)se Dynamic Content and EducaDon
- 8. Key Gravity ShiWs Product Paradigm Engagement Paradigm Illusion of Brand Control Let ‘er Go! Sta)c Message/Content Dynamic, Evolving SM, a Marke)ng Channel An Interac)ve Community Tac)cal Metrics Metrics That MaKer
- 9. Empowerment
- 11. My Buyers Aren’t on Social Media
- 14. Defying Gravity
- 15. Ask Yourself How can I: Ditch my Gravity thinking? • Value, Markets, Process, Product-‐focus ShiP my Marke)ng think (and process)? Trust and empower my people? Create a KickTail community of communicators? What are the First Steps?