The document discusses the evolution and current state of smart home technology, highlighting its historical context, market growth, and the competitive landscape involving major tech companies. It outlines consumer expectations, potential security concerns, and the importance of interconnectivity in devices, while projecting significant economic value in the IoT sector. Additionally, it emphasizes the need for standardization and affordability to drive further adoption.

1. JOYAL
PROJECT
DATE CLIENT
SEPTEMBER 2015
SMART HOME / SMART
OFFICE
WHAT’S ON THE HORIZON

2. DISRUPTION
CREATES
OPPORTUNI
TY

3. …but the Smart Home idea is 20 years
old
Home Automation, electronic
home, Smart Home,…
“"Smart Home" is the term commonly used to
define a residence that has appliances,
lighting, heating, air conditioning, TVs,
computers, entertainment audio & video
systems, security, and camera systems that
are capable of communicating with one
another and can be controlled remotely by
a time schedule, from any room in the home,
as well as remotely from any location in the
world by phone or internet.”

4. What has changed?
Expectations
and Technology
Apps-for-that
Always connected
“Should be as smart
as…”
Low power Internet access points
Small footprint sensors and
switches
Cloud Infrastructure
Machine learning

5. IMPACT IS EVERYWHERE
SMART HOME
SMART BUILDING
SMART HOSPITAL
SMART CAR
SMART RETAIL
INDUSTRIAL IOT
WEARABLES

6. “All major tech companies are scrambling to
control your home’s automation.”
–PivitGuru

7. Why did Google buy Nest?

8. Where is Apple headed with HomeKit?

9. Now Amazon is elbowing in with Echo…

10. …and what about
These big companies with an entrenched install base in
the home will have a big advantage for the smart home.

11. “The Internet of Things (IoT), … product and
service suppliers will generate incremental revenue
exceeding $300 billion, mostly in services, in 2020.
It will result in $1.9 trillion in global economic
value-add through sales into diverse end
markets.”
–Gartner 2015 Report on IoT

12. “…the global smart home and buildings market is
expected to expand at a grow compound annual
growth rate (CAGR) of 29.5 percent between
2012 and 2020.”
–Allied Market Research entitled “Global Smart Homes, Buildings
(Energy Efficient, Automated) Market (Applications,
Technologies, Products and End-User), Size, Share, Trends,
Analysis, Research, Future Demand, Scope and Forecast, 2013
– 2020”

13. Increasing Interest
Source: Icontrol State Of The Smart Home
(2015)
greater than
50% of the
market is
interested

14. Drivers Are Diverse
Source: Icontrol State Of The Smart Home
(2015)

15. Unrealistically Low Spend
Source: Icontrol State Of The Smart Home
(2015)
Millennial
s
Tech
friendly
with
money

16. High Prices Expected To
Drop

17. Growing Number of Points-Of-
Engagement

18. No Dominate Sources
Source: Icontrol State Of The Smart Home
(2015)
Young buyers prefer
the major tech players
(Apple, Google,
Amazon).

19. DIY IS A
MESS
PROS NEEDED

20. “Within two years, 90% of all IT networks will have
an IoT-based security breach, although many will
be considered "inconveniences." Chief Information
Security Officers (CISOs) will be forced to adopt
new IoT policies.”

21. How fast will this happen?
Prices need to drop
Must become easier to personalize (smarter)
Dominate platform standards need to emerge
Old non-connected devices need to obsolesce
Buyers need to start to demand connected-smart devices
Significant security concerns will multiply and need to be
technically and socially resolved
Remember that projected 30% CAGR

22. Today’s Typical
Landscape

23. The Bigger View of IoT
Low power, access point, sensors,
switches, servos
Meshes, gateways, hubs, Internet
connectivity, inter-device
connectivity
Cloud data logging, trending,
account management, security,
profiles
Apps, logic, machine learning

24. JOYAL
PROJECT
DATE CLIENT
SEPTEMBER 2015
UNDERSTANDING THE
CHALLENGES
THE KNOWN UNKNOWN

25. What do you see on the
front lines?
Are your clients asking for a “SmartHome”?
If so, what do they think it is?
What type of clients?
What are they willing to spend? SmartHome Survey
Prep

26. What is their objective?
Security / monitoring / safe away
Energy optimization
Lifestyle improvement
Informational
…
SmartHome Survey
Prep

27. How do you expect to
service the expectation?
Home automation specialist contractors
Existing A/V contractors expanding services
Specialty electricians
Certified suppliers
Who / how do you want to work with?
SmartHome Survey
Prep

28. What would you need to
know?
Who is going to win the device / platform wars (the
BetaMax house)?
What are the common cost / feature profiles?
What are the high-to-low popularity features?
What are the anticipated / precedence for
Warranties / Ongoing obligations?
…
SmartHome Survey
Prep

29. Karl Seiler
President & Founder
PIVIT, LLC.
109 Wimico Drive, Suite 200
Indian Harbour Beach, FL
e: karl@Piviting.com
t: @pivitguru
l: KarlSeiler
m: 321-750-5165
THANKS