5. Stats (cont.)
Fastest growing group is 65+ (+124%)
Ave user is connected to 80 community pages,
groups and events
Ave user creates 90 pieces of content
30 billion pieces of content shared each month
200 million active users accessing Facebook
through mobile devices
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10. Stats
2009 - 42 million users
2013 - 175 million users in 200 countries
81% of users belong to at least 1 group
50% have a BS or grad degree
42% update their profile regularly
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11. Employer Perspective
Who is using SM?
Preferences
Traditional Resume vs. Online Resume
Concerns
Future
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12. Do employers REALLY use SM?
89% of companies will use social
networks for recruiting.
85% of companies have successfully
hired via SM
65% of HR professionals use networking
websites to source potential candidates
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13. Which SM sites do employers prefer?
Twitter Facebook LinkedIn
80%
60%
40%
20%
0%
45% 50% 80%
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14. What do employers say improves a profile?
56% of employers believe you 86% of employers think
should delete objectionable wall candidates should take at least
posts - even if you didn’t write one action to make their profiles
them. more employer-friendly
60% of recruiters think
36% of employers think candidates should take steps to
candidates should omit political hide personal pictures. Only
and/or religious views from 51% of candidates do.
profiles
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15. Traditional Resume
The amount of time a recruiter spends
looking at your resume is roughly six
seconds — the length of a Vine video.
Go the extra mile
What to focus on?
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16. 6 points
Recruiters spent 80% of their time looking at
six data points:
Name
Current title and company
Previous title and company
Current start and end dates
Previous start and end dates
Education
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20. Online Resume
Ditch the fancy crap!
Cover letter
Resume keywords vs. job description
Apply for jobs via LinkedIn
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21. Concerns
34% reported content that caused them to
dismiss the candidate from consideration
TOP REASONS
Lifestyle
Unsuitable Photos
Comments
Video
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22. Concerns (cont.)
79% of hiring managers and job recruiters
review online information about job
applicants before making a hiring
decision.
Of those, 70% said that they have rejected
candidates based on information that they
found online
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23. Is SM really the future of hiring?
92% of companies actively hiring in 2012 currently use
or plan to recruit via SM
In addition 50% of hiring companies plan to invest
more in social recruiting while only 17% will spend
more on job boards and 36% will spend less
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24. Traditional resume is virtual and easy to build
LinkedIn Resume Builder Tool
Cover letter (DON’T FORGET)
Personal Blog
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25. Establish an Online Presence
Online presence
search
SN use is up, blind
email is down
Resumes are fluid
Google Check
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