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Ett test av mobilmarknadsföring Med Bluetooth och SMS/MMS
Innehåller Förberedelser Genomförandet Utvärdering Prisförslag
Förberebelserna Skyltarna, tidiga designförslag
Skyltarna Dessa skyltar trycktes upp
Skyltar och klistermärken
Så här såg det ut i butik
Tidiga designförslag av bluetooth meddelandena
Genomförandet Bluetooth meddelandena och MMS bilderna
Bluetooth Del 1-4 kl 00-00
kl 07 – 14 Del 1 – frukost -, lunchmeny och energi-boost
kl 14 – 18  Del 2 uddadagar – 3 wienerbröd för 10
kl 14 – 18  Del 2 jämna dagar – 30 öre litern
kl 18 – 21 Del 3 – myskväll och biltvätt
Kl 21 – 07 Del 4 – Vi har stängt just nu.
Kaffe lotteri Ett erbjudande om en gratis kopp kaffe skickades ut till var 50 besökare i butiken.
MMS Del 1-4 – Euroshell kortet och Fogelsta kärror
MMS DEL 1 DEL 2
MMS DEL 3 DEL 4
Utvärdering Del för del,  hur många skickades , mottogs och vad som hände. Under 30 dagar
Frukost / lunch, 07.00 – 14.00  Nådda Telefoner – 786 Tackade JA – 198 Tackade NEJ – 137 Ej svarat – 451  Success rate 25%
Eftermiddag, 14.00 – 18.00  Nådda Telefoner – 2027 Tackade JA – 501 Tackade NEJ – 304  Ej svarat – 1222  Success rate 24%
Kväll, 18.00 – 21.00  Nådda Telefoner – 371 Tackade JA – 114 Tackade NEJ – 54 Ej svarat – 203 Success rate 30%
Natt, 21.00 – 07.00  Nådda Telefoner – 244 Tackade JA – 36 Tackade NEJ – 36 Ej svarat – 172  Success rate 15%
Totalt, 07.00 – 21.00  Tackade JA – 851 Tackade NEJ – 500 Ej svarat – 2050  Success rate 27%  Bluetooth hittade – ca 4000 Nådda Telefoner – 3184 (80%) 28,4 per/dag (öppna tider) 2 av 3 säger ja (64%)
Sammanfattningsvis och våra lärdomar Tekniken håller för ett högbelastnings scenario. Omvandlingen från att ”ta emot” till att använda avgörs helt av innehållet i kampanjen. Kundreaktionerna har bara varit positiva. Vi har nått mera kunder än vi kunde hoppas på. MMS funkar inte så bra som vi hoppades. Bluetooth funkar bättre än vi förväntade.
Del 1 kl 07 – 14
Del 2A kl 14 – 18
Del 2B kl 14 – 18
Del 3 kl 18 – 21

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