The document proposes a women's clothing line inspired by 1960s style icons like Jackie Kennedy and Audrey Hepburn. It would target fashionable women ages 30-45. The line would include coats, dresses, cardigans, slacks, blouses, and skirts made of fabrics like linen, cotton, and lace. Each design is accompanied by sketches, descriptions, material costs, and suggested retail prices between $129-310. The overall direction is vintage, sophisticated styles that are versatile, classy and age-appropriate.

1. 1961
By: Emily Whitener,
Emily Wiley, Stacy
Powers

2. Target Market
 Women ages 30-45
 Working Upper Middle Class
 Single or Married
 Fashion Conscious
 Healthy and Fit
 Leads a Busy Social Life

3. Price Line
Ralph
Lauren
Armani Chanel
Talbots Ann Taylor White
House Black
Market
The Limited New York
& Co.
Chico’s
Conservative
Trendy
Advanced
Bridge
High
Better

4. Inspiration
 1960’s
 Jackie Onassis Kennedy
 Michelle Obama
 Chandeliers
 Audrey Hepburn
 Houndstooth
 Pearls

5. Line Direction
 Vintage
 Trendy
 Sophisticated
 Versatile
 Classy
 Age Appropriate

6. Garment Sketches

7. The Audrey Coat
Verbal Description: Swing back into the
60’s with this turquoise mid-length empire
waist coat with adorable leopard silk lining.
The standing collar and five-button closure
are the epitome Audrey Hepburn’s style.
Throw it on over your warmest winter clothes
or cutest spring dress, it looks good with
everything!
Care Instructions: Dry Clean Only.
Fiber Content: Shell – 100% Linen
Turquoise, Lining – 100% Leopard.
Suggested Retail Price: $310.00

8. The Audrey Coat
Garment Analysis
Fabric Construction Plain Woven
Seam Plain Seam
Seam Finish Butterflied
Hem Finish Folded
Shaping Devices Gathers, Single-Pointed Darts
Garment Silhouette Empire Coat
Garment Closure Five Buttons
Garment Length Knee-length
Location of Interfacing Collar, Chest Piece
Location of Linings Body & Sleeves
Waistline Natural Waist
Neckline/Collar Standing
Sleeves/Cuffs 3/4 Set-in Sleeves
Pocket(s) In-seam Pockets

9. The Audrey Coat
Materials Cost
Item Cost/Required Amount Total
Fabric
Buttons
Thread
Interfacing
Shell: $25 yd/2.33 yards
Lining: $12 yd/1.5 yards
$3 / 5 needed
$2 per spool
$0.05 yd / .75 yards
$58.33
$18.00
$15.00
$2.00
$0.38
Materials Cost $46.86
($93.71/2=46.86)
Wholesale Price $154.62
(46.86*330%)

10. The Twiggy Dress
Verbal Description: Strike your cutest pose in this
comfortable, form-fitting knock out. With stretch
panel sides and no stretch panel front & back you’ll
be looking like Twiggy in no time!Just throw on some
false lashes and pink gloss after work and you’ll be
ready to hit the town!
Care Instructions: Dry Clean Only
Fiber Content: 100% Corset Twill Cotton & 70%
Cotton/30% Spandex
Suggested Retail Price: $176

11. Garment Analysis
Fabric Construction Twill
Seam Superimposed, Plain
Seam Finish Butterflied
Hem Finish Folded
Shaping Devices Gores
Garment Silhouette Sheath
Garment Closure Slot Zipper
Garment Length Knee-length
Location of Interfacing N/A
Location of Linings N/A
Waistline Natural Waist
Neckline/Collar Standing
Sleeves/Cuffs Sleeveless
Pocket(s) N/A
The Twiggy Dress

12. The Twiggy Dress
Materials Cost
Item Cost/Required Amount Total
Fabric
Buttons
Thread
Black: $12 yd/2 yds
Tan: $23 yd/.75 yrds
$5 / 2 needed
$2 per spool
$24.00
$17.25
$10.00
$2.00
Materials Cost $26.63
($53.25/2=26.63)
Wholesale Price $87.86
(26.63*330%)

13. The Michelle Cardigan
Verbal Description: Feel very classy in this
lace cardigan inspired by the sophisticated
first lady Michelle Obama. With its loosely
fitted knit structure, have no boundaries when
it comes to comfort.
Care Instructions: Machine wash cold,
gentle cycle, tumble dry low.
Fiber Content: Lace- 100% Nylon
Suggested Retail Price: $147.00

14. Garment Analysis
Fabric Construction Knit fabric
Seam Superimposed, Plain
Seam Finish 500 overedge
Hem Finish Rolled Hem
Shaping Devices Gathers at end of sleeve
Garment Silhouette Fitted
Garment Closure 8 buttons
Garment Length Hip length
Location of Interfacing N/A
Location of Linings N/A
Waistline Natural Waist
Neckline/Collar Boat Neck
Sleeves/Cuffs Set-in Sleeves
Pocket(s) N/A
The Michelle Cardigan

15. The Michelle Cardigan
Materials Cost
Item Cost/Required Amount Total
Fabric
Buttons
Thread
$4.99 yd/1.5 yds
$5 / 7 needed
$2 per spool
$7.49
$35.00
$2.00
Materials Cost $22.25
($44.49/2=22.25)
Wholesale Price $73.43
(22.25*330%=73.43)

16. The Victoria Slacks
Verbal Description: These sleek, high-
waisted slacks give you that slimming,
sophisticated look that every woman wishes
for. Made out of a comfortable cotton, they
are stylish and classy yet pleasant to wear
throughout your workday.
Care Instructions: Machine wash cold, with
like colors, tumble dry low.
Fiber Content: corset twill cotton- 98%
cotton, 2% spandex
Suggested Retail Price: $162.00

17. Garment Analysis
Fabric Construction Twill Weave
Seam Superimposed, Plain
Seam Finish 500 overedge
Hem Finish Booked Seam
Shaping Devices Crease
Garment Silhouette Straight Leg
Garment Closure 2 Buttons, Fly Front Zipper
Garment Length Floor Length
Location of Interfacing Waist
Location of Linings N/A
Waistline High Waisted
Neckline/Collar N/A
Sleeves/Cuffs N/A
Pocket(s) N/A
The Victoria Slacks

18. The Victoria Slacks
Materials Cost
Item Cost/Required Amount Total
Fabric
Buttons
Zipper
Thread
$12 yd/2.5yds
$5 / 2 needed
$7/ 1 needed
$2 per spool
$30.00
$10.00
$7.00
$2.00
Materials Cost $24.50
($49.00/2=24.50)
Wholesale Price $80.85
(24.50*330%=80.85)

19. The Amelia Blouse
Verbal Description: For everyday comfort, this
breathable, sleeveless blouse provides airy
comfort while being worn for every occasion,
from work to weekend. Wearing this, you’ll feel
as timeless as Amelia Earhart herself.
Care Instructions: Machine wash cold, with like
colors, tumble dry low.
Fiber Content: 100% white cotton
Suggested Retail Price: $155.00

20. Garment Analysis
Fabric Construction Plain Weave
Seam Superimposed, Plain
Seam Finish 500 overedge
Hem Finish Folded
Shaping Devices Single Pointed Darts
Garment Silhouette fitted
Garment Closure 6 Buttons
Garment Length Hip length
Location of Interfacing Collar
Location of Linings N/A
Waistline Natural
Neckline/Collar Shirt Collar
Sleeves/Cuffs Sleeveless
Pocket(s) N/A
The Amelia Blouse

21. The Amelia Blouse
Materials Cost
Item Cost/Required Amount Total
Fabric
Buttons
Thread
$10 yd/1.5 yds
$5 / 6 needed
$2 per spool
$15.00
$30.00
$2.00
Materials Cost $23.50
($47.00/2=23.50)
Wholesale Price $77.55
(23.50*330%=77.55)

22. The Jackie Skirt
Verbal Description: This slim pencil skirt
channels the elegance of Jackie Onassis
Kennedy while satisfying the needs of the
everyday work woman.
Care Instructions: Machine wash cold, with
like colors, tumble dry low.
Fiber Content: Shell: 100% Ralph Lauren
twill cotton
Lining: 100% Leopard
Suggested Retail Price: $129.00

23. Garment Analysis
Fabric Construction Twill Weave
Seam Superimposed, Plain
Seam Finish 500 overedge
Hem Finish Folded
Shaping Devices Gores
Garment Silhouette Straight
Garment Closure Side Hidden Zipper
Garment Length Knee Length
Location of Interfacing Waist band
Location of Linings Throughout
Waistline Natural
Neckline/Collar N/A
Sleeves/Cuffs N/A
Pocket(s) N/A
The Jackie Skirt

24. The Jackie Skirt
Materials Cost
Item Cost/Required Amount Total
Fabric
Zipper
Thread
$23 yd/2 yds
$7/ 1 needed
$2 per spool
$30.00
$7.00
$2.00
Materials Cost $19.50
($39.00/2=19.50)
Wholesale Price $64.35
(19.50*330%=64.35)