Ruben Niet - SocialAudience / Ed Kassens – WhoozIAB Nederland
@Ruben_Niet @Edkassens
Ruben en Ed vertelden over offline profielen versus online profielen. Hoe worden deze profielen opgebouwd en verzameld, hoe kun de deze profielen tegen elkaar afzetten en welke learnings kan je daar uithalen?
Ruben Niet - SocialAudience / Ed Kassens – WhoozIAB Nederland
@Ruben_Niet @Edkassens
Ruben en Ed vertelden over offline profielen versus online profielen. Hoe worden deze profielen opgebouwd en verzameld, hoe kun de deze profielen tegen elkaar afzetten en welke learnings kan je daar uithalen?
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
7. #dgtlnow13
Strengths Weaknesses
Door geavanceerde technologie worden zowel
beweging, voeding als slaapritme bijgehouden.
Het design van de armband is niet ideaal: vrij los rond
de arm, groot en zwaar, lastig om te doen,
verwisselen van sensor bij het slapen gaan is
ingewikkeld.
Door Bluetooth synchroniseert de armband
automatisch met de app.
Bluetooth trekt de batterij van je telefoon sneller leeg.
De armband heeft een ingebouwde wekker die trilt
om zo geen slapende partner te wekken.
Alleen voor iOS.
De app is eenvoudig te gebruiken en zit duidelijk in
elkaar.
De app is niet erg gedetailleerd.
Door professionele coaching wordt de drager
geadviseerd over voeding, slaap en beweging.
Marketing is vooral gericht is op product features in
plaats van levensstijl. Er is geen duidelijke focus op
de USP van Larklife.
Opportunities Threaths
Een steeds groter doelgroep besteedt aandacht aan
gezondheid.
De groep Android gebruikers groeit ten overstaan van
de iOS gebruikers.
Duidelijk segment kiezen met duidelijke emotionele
behoefte. Het lijkt erop dat Larklife vooral goed werkt
richting mensen die echt op hun algehele gezondheid
letten en aandacht hebben voor kwaliteit van leven.
Veel concurrenten die inspelen op deze trend (e.g.
Nike Fuelband, Jawbone Up, Fitbit Flex Wristband).
Deze concurrenten hebben een duidelijke focus.
(Nike sportfocus, Jawbone lifestyle/design
focus, Fitbit fitheid focus)
SWOT-Analyse
8. #dgtlnow13
Wat Waarom
Product Larklife armband met iOS en Android app Ondersteuning in een gezonde levensstijl.
Prijs 149,99 voor de armband.
Beide apps zijn gratis.
In lijn met die van concurrerende producten.
Plaats App stores App stores vormen een logische connectie met de
apps.
Online bij retailers die gerelateerde producten
verkopen (denk aan hartslagmeters)
Kopers van gerelateerde producten zijn
geïnteresseerd in een gezonde levensstijl.
Sportscholen In sportscholen komt een doelgroep die zich met
een gezonde levensstijl bezig houdt.
Dieetclubs (denk aan Weight Watchers) Leden van dieetclubs zoeken naar ondersteuning
in een gezonde(re) levensstijl.
Sportwinkels In sportwinkels komt een doelgroep die zich met
een gezonde levensstijl bezig houdt.
Doelgroep
Volwassenen met bovenmodaal inkomen en aandacht voor een gezonde levensstijl.
USP
Coachingsopties die een algeheel gezonde levensstijl en daarmee kwaliteit van leven ondersteunen.
Marketingplan
9. #dgtlnow13
Promotie Promotieverhaal gericht op de merkbelofte: “Met
Larklife verbetert u de kwaliteit van uw leven.”
Alle promotionele activiteiten hebben
gezondheidsbehoefte en kwaliteit van leven als focus:
- Reclamecampagne via diverse kanalen:
1. Online bannering op diverse websites en portals
over gezondheid en wellness.
2. Google AdWods campagne waarbij een deel van
de zoekwoorden geënt zijn op algehele gezondheid,
zoals ‘afvallen’, ‘slaapgebrek’, etc.
3. Iedereen wil in principe voor zichzelf en voor
dierbaren een gezond leven. Daarom leent social
media zich goed om Larklife bekend te maken.
4. Productplacement of sponsoring van programma’s
zoals Nederland in Beweging en Obese.
- PR: Exemplaar beschikbaar stellen aan
gezondheidsblogs en online (gezondheids)retailers
voor reviews. Reviews geven kijkers direct een
duidelijk beeld van de toegevoegde waarde van
Larklife.
Deze belofte gaat duidelijk in op de
doelgroepbehoefte om gezondheid
te kunnen bewaken, zich beter te
voelen en kwaliteit van leven te
verhogen.
12. Social is...
POLL 1
• volledig overhyped;
• de grootste revolutie van de laatste 20 jaar;
• 'oude' omgangsvormen en behoeften in een
technologisch jasje;
• interessant, maar slechts een trend.
13. 1995
2000
2003
2005
2007
2010
2012
2015
MASSAMEDIA
ONLINE ADVERTISING
OPKOMST ONLINE
SEO & BLOGGEN
2e SOCIAL MEDIA
GOLF
ONLINE = PRIMAIRE
NIEUWSBRON
BURGERJOURNALISTIEK
1e SOCIAL MEDIA
GOLF
CORPORATE
COMMUNICATIE, PR, PRINT
ZOEKMACHINES
ADOPTIE MOBIEL & SMS
SMARTPHONES
SOCIAL BUSINESS
FORUMS, CHAT
SECOND SCREEN
2013
VISUAL SOCIAL NETWORKS
17. Influencer Pyramid
Social
Broadcasters
Bereik, sentiment
Podium, toegang
tot mensen en
info
1-op-1: Social
PR, blogger
outreach
Mass Influencers Bereik, actie
Unieke
ervaringen en
content,
erkenning
Massa:
uitnodiging,
mogelijkheid tot
geven mening
Potential
Influencers
Bereik
‘Deelwaardige’ of
aan te passen
content
Massa:
eenvoudige
sharing tools
VERBINDEN BELONEN MARKETING BIJDRAGE
Bron: Forrester
23. Content marketing is…
POLL 2
• een nieuwe term voor advertorials;
• de oplossing voor de versnipperde online
advertentiemarkt en de toekomst voor online story
telling;
• per definitie ongeloofwaardig, want subjectief;
• veel beter dan online of social en een strategische
merkkeuze.
25. Wie is verantwoordelijk voor de conversatie met de
klant?
POLL 3
• Service;
• Marketing & communicatie;
• Woordvoering;
• Iedereen binnen de organisatie.
28. Social maturity model
Social Presence
• Aanwezigheid
doelgroep
‘Iedereen doet ‘t'
Social Campaigns
• Relevantere
campagnes
Social
Engagement
• Aangaan relaties
• Meer relevante
contacten
• Eigen identiteit
Social Business
Organization
• Hechte relaties
klanten,
medewerkers,
partners, pers - met
streven naar
gedeelde waarde,
regie
• Basis aanwezigheid • Doorvertaling
campagnes en
social media
proposities
• Targeted media
• Continue dialoog
• Relevante content,
Owned en earned
social platforms
• Hoog service niveau
• Processen, strategien
en (social media)
tools optimaal
geintegreerd t.b.v.
engagement en co-
creatie
• Online / social
marketeer
• Brand & Online team • Multidisciplinair
team met gemeen-
schappelijke visie en
gezamenlijke
processen
• Iedereen in de
organisatie is
onderdeel van de
social business
cultuur
Why
What
How
32. Checklist:
–Alle bureaus betrokken?
–24/7 verantwoordelijkheid
–Aansluiten andere afdelingen
Focus op:
–Conversaties omzetten in relaties
Overweeg:
–Social CRM tooling
•Relevantere campagnes
•Doorvertaling campagnes en
social media proposities
Tergeted media
•Brand & Online team
33. •Aangaan relaties
•Meer relevante contacten
•Eigen identiteit
•Continue dialoog
•Relevante content, Owned
en earned social platforms
•Hoog service niveau
•Multidisiplinair team met
gemeenschappelijke visie en
gezamelijke processen
34. •Aangaan relaties
•Meer relevante contacten
•Eigen identiteit
•Continue dialoog
•Relevante content, Owned
en earned social platforms
•Hoog service niveau
•Multidisiplinair team met
gemeenschappelijke visie en
gezamelijke processen
37. Checklist:
–Zijn processen van alle betrokkenen
op elkaar ingericht? Denk vooral aan de
snelheid van handelen
–Is er team met mandaat om wat
beloofd wordt intern te realiseren?
Focus op:
–Insights de hele organisatie inbrengen
–Continue waarmaken, in elk klant
contact
•Aangaan relaties
•Meer relevante contacten
•Eigen identiteit
•Continue dialoog
•Relevante content, Owned
en earned social platforms
•Hoog service niveau
•Multidisiplinair team met
gemeenschappelijke visie en
gezamelijke processen
38. Social Business
Organization
•Hechte relaties klanten,
medewerkers, partners, pers
- met streven naar gedeelde
waarde, regie
•Processen, strategien en
(social media) tools optimaal
geintegreerd t.b.v.
engagement en co-creatie
•Iedereen in de organisatie is
onderdeel van de social
business cultuur
The toys are
changing, so is
the company
(CEO Jorgen Vig Knudstorp)
39.
40. Checklist:
–Visie & Leiderschap
–Cultuur & Resources
–Platforms & Programs
–Intelligence & Tooling
Focus op:
–Gemeenschappelijk belang
–Open stellen
Social Business
Organization
•Hechte relaties klanten,
medewerkers, partners, pers
- met streven naar gedeelde
waarde, regie
•Processen, strategien en
(social media) tools optimaal
geintegreerd t.b.v.
engagement en co-creatie
•Iedereen in de organisatie is
onderdeel van de social
business cultuur
41. CEO en Sr. management meeste belang
bij en activator van Social Business