mPublish is a web-based CMS with mobile APIs and user analytics. It targets digital content publishers as an alternative to expensive enterprise solutions or open source options that do not scale well. The CMS uses technologies like PHP, MongoDB, and cloud services. It currently has over Rs. 20 lakh in revenue from customers like news sites and is targeting larger customers. The founders aim to improve the dashboard, analytics, and integrate e-commerce and education plug-ins.

1. mPublish
Web based CMS
With
Mobile APIs
And User Analytics

2. Why CMS
“Content is King” CMS is king maker.
• Web Content Management Market Worth $6.85 Billion by
2020
• 70% global market is covered by big three open source
solutions Wordpress,Drupal and Joomla
• Open Source solution don’t work well on scale
• Digital content publishers like blogging platforms,news
platforms,e-learning,e-commerce and enterprising story
telling platforms are our target customers.

3. Digital Trends
by Gartner
Top 5 are dependent on CMS

4. Current Solutions
Publishers have three types of solutions :
1. Open sources
2. Adobe Experience Manager,Oracle Web Center
or other big data based big solutions by big size
vendors.
3.Custom Development

5. Current Pain Points
Open source solutions :
• No use of newer technologies
• Learning curve is huge
• Analytic solutions are not available
• Type of content like images, videos are not easily manageable
• Content created is not mobile friendly
• Huge infra cost, performance comes with CDN, Caching etc which
increase cost of infrastructure.
Enterprise Solutions :
• Very Expensive
• Change management is costly
Opportunity space :
• Need better than open source but cannot go for very expensive solution
• Cloud based managed service
•

6. Why mPublish
● A next generation technology based CMS
● NoSQL, Data Science
● Easy to learn and use
● Analytic for content discovery and behaviour analysis
● Mobility enabled
● Multimedia content – Image,Video supported
● Build for performance and scale
● Cloud based solutions
● Pay as you go

7. Technologies Uses
● PHP with MVC (Cake PHP)
● MongoDB
● Python and Neo4J for analytic server
● REST APIs for mobility
● Manages Services on Cloud
● JavaScript/HTML/CSS
● Image corp, trimming solutions- Open Source JS
Libraries

8. Current Paying Customers
● Over all business of Rs 20,00,000 is closed
● Solution is live on
http://results.khaskhabar.com/
● Working with two more paying customers
● Tesu Media
Hindi Digital Content Start-up by ex senior BBC
employee
● The Smart Cube is our first enterprise customer
● Solution will be on mobile platform as well

9. Potential Customers
● Also in talks to three more customers
● Dainik Bhaskar-UP Branch
● Hari Bhoomi
● Navyug

10. Target Audience
● Digital Media Companies
● News and Magazines Companies
● Enterprise who want to connect to their customers
● E-learning solutions for universities
● E-Commerce solutions

11. Future Roadmap
● Better Dashboard
● Pay As You Go Integration
● Analytic server should also capture behavioural analytic
● E-Commerce plug-ins
● E-Learning plug-ins
● Work flow management like Approval flow
● Task Management
● Content planning

12. Why Us?
● Very good understanding of Indian Media Enterprises
● Digital/Tech Consultancy to AmarUjala, News24
● CMS development for BusinessWorld, AmarUjala and
few smaller media players.
● Experienced founders

13. Thanks
QnA