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![What is the Design Thinking process?
Looking, Understanding, Defining Making and Solving
Design Thinking
Process
Success FactorsDefinition
Intent and
application
Mindsets
Field observation,
interaction and
immersion in your
end user’s reality
[User(s)] have that
[need(s)] based on
those [insights]
Quantity,
outside the
box, Creative
Confidence,
Disrupt
Draw, Sketch,
Build,
make tangible
Test to validate
your solutions,
feedback, adjust,
fine tune](https://image.slidesharecdn.com/slideshare-designthinkingworkshopmbahec-151130141424-lva1-app6891/75/Slide-share-design-thinking-workshop-mba-hec-26-2048.jpg)
Uploaded byEdouard Ferron-Mallett
Slide share design thinking workshop mba hec
The document outlines a design thinking workshop held at HEC Montréal on November 11, 2015, aimed at educating participants on the concepts and applications of design thinking. It details the structure of the workshop, expert insights, and the importance of a user-centered approach in innovating business processes and experiences. The workshop encourages participants to explore solutions for future challenges, particularly in the context of e-commerce and enhancing user experiences.
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Slide share design thinking workshop mba hec
- 1. Design Thinking Workshop inpartnership with the Product Management Club At HEC Montréal, Standard Life Room From 5:15pm to 8:15pm on November 11, 2015 Edouard Ferron-Mallett - LinkedIn
- 2. Welcome to theworkshop Design Thinking as an improved way to - resolve problems - perceive needs - innovate the end-user experience
- 3. Edouard Ferron-Mallett andDesign Thinking • M. Sc Strategic Management at HEC Montréal • Eight month research on Design Thinking • 1st report: What is Design Thinking, where did it come from, how it has evolved and how it is applied • 2nd report: A toolbox for every step the design thinking process • 3rd report: Avenues on how to become a design thinker and introduce it in organisations • Participated in workshops • Future Cycle of Design Thinking Workshops at HEC Montréal?
- 4. •Bianca Matei (LinkedIn)& Bich Tran (LinkedIn) •Patrice Chessé (LinkedIn) •Special Guests •Facilitators •You
- 5. By the endof this workshop • Your own understanding of • What design thinking is • What it could be applied to • Where is there value for you to use design thinking • For which next big challenge or opportunity you can use design thinking Intent is to: And see things from:
- 6. Key Note by Patrice Chessé Whywe need a user centered approach to value proposition and business processes? Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking
- 7. Patrice Chessé • 15years experience in start-up and company creation • 3 companies started • 1998: “e-taylor” services • 2003: Optronic Glasses like Google Glass • 2007: Interim management and consulting services • Professor and Lecturer at HEC Montréal • Hobby: Photos • LinkedIn: https://ca.linkedin.com/in/patricechesse Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking Tel: 514-521-5733 4080,rue Wellington -310 Verdun, Qc, H4G 1V4 reussir@catalismtl.com Presentations: http://fr.slideshare.net/CatalisMTL
- 9. We assist amajor Shift in Human Thinking and Behaviours
- 11. The world haschanged We need new tools to understand it
- 12. Needs to understand today’scomplexity
- 13. From a «push » to « pull » society
- 21. Design Thinking • Whatis it? • To design what, for who ? • Mindset ? • What is the process ? • Key Success Factors ? Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking
- 22. What is DesignThinking ? Design Thinking Process Success FactorsDefinition Intent and application Mindsets “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Tim Brown, president and CEO, IDEO Goal: Facilitate your end user’s life Mean: Innovate in their user experience Viability (Business) Feasibility (Technology) Desirability (Human)
- 23. Design Thinking asa tool, an inspiration to facilitate users’ lives Design Thinking Process Success FactorsDefinition Intent and application Mindsets Integrating and facilitating several types of innovation: Process Innovation + Functional Innovation + Emotional Innovation = Experience Innovation → Design Thinking
- 24. Design thinking appliedto New and Existing… Design Thinking Process Success FactorsDefinition Intent and application Mindsets Offerings: - Products - Services - Processes Users: - Clients - Employees - Partners - Communities
- 25. What is theDesign Thinking Mindset? Design Thinking Process Success FactorsDefinition Intent and application Mindsets
- 26. What is theDesign Thinking process? Looking, Understanding, Defining Making and Solving Design Thinking Process Success FactorsDefinition Intent and application Mindsets Field observation, interaction and immersion in your end user’s reality [User(s)] have that [need(s)] based on those [insights] Quantity, outside the box, Creative Confidence, Disrupt Draw, Sketch, Build, make tangible Test to validate your solutions, feedback, adjust, fine tune
- 27. Key Success Factors Whatreally defines a deep design thinking approach • Empathy • Put yourself in the shoes of the ones your are designing for, see what they see, do what they do, think how they think, feel how they feel • Learning from people • Fail early, Fail often • Learn From Failure • Experiment, test, adjust • Creative confidence • you have big ideas, • you have the ability to act on them • you can and will come up with creative solutions to big problems, trusting your intuition, chasing solutions that they haven’t totally figured out yet. • Belief that & the confidence that all it takes is rolling up your sleeves and diving in Design Thinking Process Success FactorsDefinition Intent and application Mindsets
- 28. Key Success Factors(cont’d) What really defines a deep design thinking approach • Multidisciplinary teams • 10 faces of innovation, the 10 roles in an innovation process • Collaboration and co-creation • Equal contribution throughout the process, a human (fun) work Design Thinking Process Success FactorsDefinition Intent and application Mindsets
- 29. Companies that havetaken the design thinking approach Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking
- 30. Design Thinking inPractice IKEA Vision for 2025 Videos Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking
- 31. Video - IKEA– What is our relationship to food? A first question to think and design the 2025 Concept Kitchen Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking
- 32. Video - IKEA- the 2025 Kitchen - Solution Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking
- 33. Video - Whatis Design Thinking at IBM Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking
- 34. Local Insights Design ThinkingApplied Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking Jonathan Dankoff & Emmanuel Verrier-Choquette
- 35. Insights from the Experts Handson experimentation Key Note Workshop and its intent Design Thinking Jonathan Dankoff Emmanuel Verrier-Choquette • Game User Researcher • 10 years experience – wide variety of games • Helps the development team keep the player at the center of their design • Partner and Co-founder • Entrepreneurial Advisory boutique supporting leaders, entrepreneurs and their teams • Past: innovation practice at McKinsey, studied scenarios on the future of renewables
- 36. Thank you verymuch! Design Thinking is applied to tangible products, processes and services Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking
- 37. Insights from the Experts Handson experimentation Key Note Workshop and its intent Design Thinking 2025 Vision of e-Commerce, the online shopping experience in 2025
- 38. Quick Questions • Whatcan you buy online? • Clothes • Consumer electronics • Furniture • Grocery • Why do we buy online? • Convenience • Online rebates • Comparison • Product diversity • What is the online process from a consumer’s point of view? • Access • Search • Compare • Buy • Get delivered • Customer service Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking
- 39. Fact is…. • Onlineshoppers are • Connected • Mobile • Lazy • Technology is evolving at a fast pace • Infinite capabilities in 2025? • Organisations are • Selling on the Web • Integrating technology • Developing their e-commerce strategies and practice • Born on the Web Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking
- 40. Therefore… • E-commerce andthe online experience from a customer’s perspective are going to be • Differentiating factors • Value creators • Loyalty enhancers • Need to think and design the online experience to make things easy for your customer through every step of his e-commerce process Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking
- 41. Client comes toyou…. • Meeting with the executive board in 45 mins • Strategic planning for 2025: • “Internet broke the physical or geographical boundaries, • If we want to stay competitive against our worldwide competitors, then • e-commerce is an absolute must have, • And we need to position ourselves for the 2025 e-commerce experience as a differentiating and value creation driver” • What is your vision of the 2025 e-commerce experience? • How is e-commerce going to evolve in ten years? • What are the suitable innovative solutions to the evolution of e-commerce in 2025? Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking
- 42. Everyone has aspecific role, behave like… Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking • Objective: Learning about the situation and the problem • Understand the human behaviours, the physical and emotional interactions between the people and the products, services, and space Anthropologists • Objective: What could be captured and synergized from other industries • What works elsewhere (Industries-Cultures) that could support or enhance the online shopping experience Cross-Pollinator • Objective: Organizing the understanding - Bridging distant worlds together and building new worlds • Identify difficulties in the online shopping experience, find solutions to them: Accessibility, delivery, sensations, transaction… Hurdler • Objective: Building the solutions – sense making • Making sense of the ideal 2025 online shopping experience from a user’s perspective and how can organisation satisfy these Story Teller
- 43. They are referredto as the: Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking
- 44. Steps to envision •1st part (10 minutes) – Specialists teams • With your fellow specialist colleagues, discuss the problem and situation from your perspective. • By the end, you should synthetize to 3-4 main points from your role • 2nd part (10 minutes) – Mixed teams • Form multidisciplinary teams, share your specialists’ perspectives together and form a common understanding of the situation. • Be able to define the problem that you are facing to envision the 2025 online shopping experience -10 minutes • 3rd part (10 minutes) – Mixed teams • With your multidisciplinary team, come up with the solutions and the story behind the 2025 vision, what should it be? • 4th part (3 minutes each) – Mixed teams • Present your prototype of the e-commerce 2025 vision • 5th part • Recap synthesis of all the prototypes Insights from the Experts Hands on experimentation Key Note Workshop and its intent Design Thinking
- 45. (1) Specific RolesTogether • Behave like: • Anthropologists • Cross-Pollinator • Hurdler • Storyteller • Discuss your perspective on • the situation • the problem • Objective: 3 – 4 key points from your discussion • You will share your insights with your team afterwards Present RecapAll pros together In teams share understanding Find Solutions 10 Minutes
- 46. (2) Multidisciplinary teams •Form the multidisciplinary teams (Number) • Share your key understandings from each and everyone’s perspective, and your best solutions • Make sense of the situation, understand the problem • Form your collective 2025 vision of the ideal online shopping journey that will facilitate the user’s life and shopping experience Present RecapAll pros together In teams share understanding Find Solutions 10 Minutes
- 47. (3) Ideate revolutionary/disruptivesolutions for your 2025 Vision • A story to present your 2025 Vision • What’s your story • Draw the journey • User, need, insight • Solution at every step of the process • Solutions to make the 2025 e-commerce experience ideal Present RecapAll pros together In teams share understanding Find Solutions 10 Minutes
- 48. Bravo for bringing DesignThinking to Action Present RecapAll pros together In teams share understanding Find Solutions
- 49. Share your storiesof the online shopping experience for the consumers in 2025 Present RecapAll pros together In teams share understanding Find Solutions 10 Minutes
- 50.
- 51. Conclusion of theexercise • Many opportunities to create value • Product offering, distribution channels and value proposition are changing • Solutions and alternatives to create significant impact though user experience exist • Design Thinking is a tool that supports that • The process in place, the tools used, the methods applied, can all be adapted to any problem, to any organisation • Shopping is being and is going to continue living a major disruption in its form, nature, and delivery • Will you take that human centred perspective and seize one of the many opportunities highlighted through the workshop? Present RecapAll pros together In teams share understanding Find Solutions
- 52. Remember the threequestion that we had aimed for at the beginning of the workshop? • What is my understanding of design thinking? • Where do I think I could use design thinking? To tackle which problem? To (re)design which existing or new product/service/process? For existing or new customers? • What do I need to put design thinking in practice? Knowledge? Practice? Team members? Think about it Discuss it during the networking Write your thoughts, Co-Build the understanding
- 54. Upcoming Design Thinking Event •Formation: Déclencher et accélérer l’innovation par le Design Thinking • Objectives • Discover • Experiment • Master • November. 23 &24 from 9am to 5pm • $1,495 + taxes • In French • Co-Hosted by: • Laurent Simon • Niels Billou • Link for more information
- 55. Networking Wine, Cheese andInteractions
- 56. Thank you! If youhave any questions, feel free to: - Connect on LinkedIn - Send me an email edouard.ferron-mallett@hec.ca
Editor's Notes
- #30 Holidays Inn: Hotel experience for business people Lufthansa`: 1st class 3. Bill and Melinda Gates: Financed the Human Centered Design Project that aims at helping social and non profits to create and deliver value to their communities using design thinking 4. Ikea, and we will see in a minute, undertook the project of envisioning the 2025 kitchen by understanding our relationship to food today Any questions on what we have covered yet? Not all is absolute science, and in fact Design Thinking is a tool that you can get inspired from to innovate in the end user experience and bring significant value to your consumers Will get into the videos of design thinking in practice, get some insights from our special guests, and get on the hands on experimentation https://www.ideo.com/work/envisioning-the-future-kitchen https://www.ideo.com/work/holiday-inn-express-Europe https://www.ideo.com/work/a-new-level-of-german-hospitality-elevates-business-class-travel https://www.ideo.com/work/transforming-libraries-into-learning-labs https://www.ideo.com/work/digital-learning-platform-to-build-literacy-in-young-learners https://www.ideo.com/work/designing-a-brand-to-scale-big https://www.ideo.com/work/alivecors-heart-monitor