SketchBook is a creative software known for its vivid, friendly, and open character. The entry space for its company needs reception, traffic, and waiting functions while telling the company story. The space is divided into three areas by the traffic flow. The concept uses the SketchBook brand colors of white, orange, light gray with orange as the prominent color. An interactive table and half-transparent glass reception area with hanging color plates aim to showcase the creative spirit. Round edged sofas provide a clean, mild waiting space.

1. ENTRY DESIGH
AUTODESK SKETCHBOOK Inc.
INDS 504
Wentao Huang

2. SKETCHBOOK
AUTODESK
CHARACTER
Vivid. Creative. Friendly. Freedom. Open. Energy. Fresh. Infinite Possibilities.

3. GRAPHIC DESIGN
White. Orange. Light Grey. Other mild colors.
APPEALING
COLOR PALLET
Designers. Illustrators. Artists. Art students…
Put many colors in a light tone and make sure orange is the most conspicuous color。
Use thin and light fonts and different level of grey color to acquire a mild and soft atmosphere.
Use circular bead appropriately and gain comfortable effect.

4. BASIC ANALYSIS
35’
17’6”
1F
2F
1F
DESIGN CONDITION
The entry space needs to have reception, traffic and waiting function.As an entry
of a company, this space should tell some story about the firm.
The space is cut though by the traffic space, which divide the space into 3 smaller
spaces.In the direction though the doors, the main function of the space is traffic.
In the other direction, the vista of the space is deeper. It’s a great condition for
creating focus points for people.
TRAFFICWAITING RECEP-
TION
STORY OF THE FIRM
CONCEPT

5. Logo
Reception table
Reception area
Waiting area
Monitor wall
SKETCHBOOK ENTRY
FLOOR PLAN
CONCEPT
TRAFFIC AREA
RECEPTION AREA
WAITING AREA
SketchBook is a great creative software which can be
used in many platforms. The software have a clean
aesthetic style with orange as the main warm bright
color set.
I used a interactive table to let people play with it.
Basically it has the function of an iPad.
The reception area is the most important area to show
the spirit of the brand: creative. To maintain the clean
style, the background is designed as a half-
transparent glass with logo on it. The color plates
hanging on the ceiling indicate the creative spirit of
the brand.
The waiting area is designed as clean as possible. All
the sofas have round edges.
Monitor wall

6. EAST NORTH
WESTSOUTH