UNITED COLORS OF BENETTON.
Planning Flow
Implementation Flow
BALANCING
BALANCING
SYMMETRY/
ASYMMETRY
SYMMETRY/
ASYMMETRY
PYRAMID
PYRAMID
ZONE PRIORITY
ZONE PRIORITY
COLOR MIX
C2N
COLOR MIX
C2N
KEY STYLES/
HIVALUE
KEY STYLES/
HIVALUE
Two colors and neutrals
Colors, pattern and style balancing
Focal area and zone of
reduced importance
Balance and gravity
Focus criteria
clarity of symmetry or assymetric
shelving
Planning Flow
Implementation Flow
BENETTON OUTLET.
BALANCING SYMMETRY/
ASYMMETRY
HIVALUE/
HIVOLUME
PYRAMIDZONE PRIORITYCOLOR MIX
C2N

SIX Principles CIRCULAR

  • 1.
    UNITED COLORS OFBENETTON. Planning Flow Implementation Flow BALANCING BALANCING SYMMETRY/ ASYMMETRY SYMMETRY/ ASYMMETRY PYRAMID PYRAMID ZONE PRIORITY ZONE PRIORITY COLOR MIX C2N COLOR MIX C2N KEY STYLES/ HIVALUE KEY STYLES/ HIVALUE Two colors and neutrals Colors, pattern and style balancing Focal area and zone of reduced importance Balance and gravity Focus criteria clarity of symmetry or assymetric shelving
  • 2.
    Planning Flow Implementation Flow BENETTONOUTLET. BALANCING SYMMETRY/ ASYMMETRY HIVALUE/ HIVOLUME PYRAMIDZONE PRIORITYCOLOR MIX C2N