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1. “ A Study on Brand Awareness with Special Reference to
GOLA INDIA Transportation, Kolhapur”
International Conference
On
India’s Role in the Global Scenario
(Education, Technology, Business and Climate)
20th and 21th October, 2023

2. Agenda
 Introduction
 Organisation profile
 Objectives
 Research Methodology
 Data Analysis
 Findings
 Suggestion
 Conclusion

3. Introduction of the Study
The study is undertaken to understand the brand awareness of
GOLA INDIA in an around Shiroli MIDC & Gokul Shirgaon
MIDC.
Brand awareness is one of major brand assets that adds value to
the product, service or company.
Brand awareness is the first step to positioning your brand.
It’s a continuous process which not only helps in getting more
customers but also brings back existing customers to buy more.

4. Organizational Profile
Name of organization GOLA INDIA Transportation Service
Company Status Active
Head Office
Flat No. G402,Ayodhya Park, Kavala Naka,
Kolhapur, Maharashtra
Type of organisation Service
Owner of the company Mr.Varun Jain
Service of Company Transportation of Industrial goods
Contact 9518933659
E-mail ID gola@golaindia.com

5. Objectives of the Study
1. To study the brand awareness of GOLA INDIA.
2. To know how customers are aware of GOLA INDIA.
3. To find out brand perception of the target audience with
respect to GOLA INDIA.

6. Research Methodology
1. The Research Design is Descriptive in nature.
2. There are two types of Data
 Primary Data.
 Secondary Data.
3. Primary Data is collected in the form of Questionnaire and Personal Interview.
4. Secondary data is collected from Research Papers Reading, Internet and
Previous Project Report.
5. Sample for data collection selected in Shiroli MIDC & Gokul shirgaon MIDC.
 Sample Size = 88
6. Software used:
 SPSS 20.
 Microsoft Excel and MS Word.

7. Data Analysis

8. How do you come to know about Gola India?
Frequency Percent
Valid
Percent
Cumulative
Percent
Valid
Social Media 22 25.0 25.0 25.0
Salesmen 49 55.7 55.7 80.7
Friends 11 12.5 12.5 93.2
Word of mouth 6 6.8 6.8 100.0
Total 88 100.0 100.0
Knowing about GOLA INDIA :
• From the above table and chart it was found that 55.7% of people has come to
know about brand through salesmen, 12.5% by Friends, 25% by Social Media and
remaining was word of mouth.
Table 4.1

9. Numbers of trips per days
Frequency Percent
Valid
Percent
Cumulative
Percent
3 12 13.6 13.6 13.6
5 14 15.9 15.9 29.5
8 15 17.0 17.0 46.6
10 29 33.0 33.0 79.5
More than
10
18 20.5 20.5 100.0
Total 88 100.0 100.0
Numbers of trips per day :
Table 4.2

10. When did you first hear about our brand? * Can you identify our logo?
Count
Can you identify our logo?
Total
OLA Porter GOLA
When did you first hear
about our brand?
Last week 0 0 22 22
Before 15 days 1 0 20 21
Last month 1 0 23 24
Before one month 5 1 15 21
Total 7 1 80 88
Cross tabulation :
Table 4.3

11. How well does our brand meet your needs?
How well does our brand meet your needs?
Frequency Percent
Valid
Percent
Cumulative
Percent
Valid
Average 16 18.2 18.2 18.2
Well 58 65.9 65.9 84.1
Extremely
Well
14 15.9 15.9 100.0
Total 88 100.0 100.0
Table 4.4

12. Do you trust our service?
Frequency Percent
Valid
Percent
Cumulativ
e Percent
Valid
Yes 84 95.5 95.5 95.5
Can't
Say 4 4.5 4.5 100.0
Total 88 100.0 100.0
Customer Perception :
Table 4.5

13. Findings
1. The Table 4.1 Shows that 55.7% of people become aware of GOLA INDIA
through salesmen.
2. The Table 4.2 Shows that 33% of companies from the survey had exactly 10
trips, which were the target audience.
3. The Table 4.4 Shows that 65.9% of customers had fulfilled their needs by a
service provided by GOLA INDIA.
4. The Table 4.5 shows that among all the responses 95.5% of the customers are
having trust on the GOLA INDIA.

14. Suggestions
1. GOLA INDIA is poor in promotions so I surest them to increase
the promotional activities to attract the new customers.
2. They should focus on brand awareness and conduct both ATL &
BTL advertisement where
3. ATL =
Radio
Holdings
4. BTL =
Sponsorship
Sales Promotion

15. Conclusion
1. The study has been all about understanding the brand awareness for
Gola India.
2. With kind of responses, the conclusion can be made that they should
have to work on their promotional strategy and build a strong
promotional strategy for their service.
3. Studying brand awareness is important for business as it helps them to
understand the level of recognition and recall that their brand among
their target audience.
4. Effective brand awareness strategies can include advertising, social
media marketing, public relations, and other forms of communication.

16. Thank You…