The document summarizes a design project for a CD cover for musician A.R. Rahman. It includes selecting Rahman as the artist, describing his style as electrofusion of Carnatic music, Western and Hindustani classical music. It also includes the results of a user study on music preferences and consumption habits. The final design for the CD cover, sticker and poster are presented combining photographs and illustrations promoting Rahman's electrofusion style.

1. Simple Design Project
By Komal Agrawal

2. Assignment:
Design a CD Cover

3. Selection of Artist:
A. R. Rahman

4. A. R. Rahman
Allah-Rakha Rahman is an Indian composer, singer-songwriter,
music producer, musician and philanthropist.
Rahman's works are noted for integrating Eastern classical
music with electronic music, world music and traditional
orchestral arrangements.
Rahman's film-scoring career began during the early 1990s with
the Tamil film Roja.
Among his awards are 2 Academy Awards, 2 Grammy Awards,
a BAFTA Award, a Golden Globe, 4 National Film Awards, &
15 Filmfare Awards.

5. Style/Genre of music: ElectroFusion
Skilled in Carnatic music, Western and Hindustani classical
music and the Qawwali, Rahman is noted for film songs
amalgamating elements of these and other genres, layering
instruments from different genres in an improvisational style.
Songs like Patakka Gudi from Highway, Zariya from Coke Studio
are modern pop mixed with contemporary classic!

6. User Study

7. AGE
<18 3 2.5%
18-25 103 87.3%
25-40 6 5.1%
40+ 6 5.1%
87.3%

8. Classical and Folk 68 58.1%
Pop and Rock 70 59.8%
EDM 31 26.5%
Indie or Alternative 55 47%
Jazz 26 22.2%
Other 16 13.7%
What kind of music do you prefer?
0 15 30 45 60
Classical and…
Pop and Rock
EDM
Indie or Alter…
Jazz
Other

9. Internet 110 93.2%
Visit to the music store 6 5.1%
Friends and family 60 50.8%
How do you keep yourself updated with the new music?
Internet
Visit to the m…
Friends and f…

10. Last week 11 9.3%
Last month 15 12.7%
Last 6 months 14 11.9%
last year 79 66.9%
When did you last visit a music store?
0 15 30 45 60 75
Last week
Last month
Last 6 months
last year

11. Purchase a CD 9 7.6%
Purchase tracks online - itunes, amazon, etc 13 11%
Free downloads - torrent, songspk, etc 101 85.6%
Online streaming - Youtube, saavn, etc 85 72%
From where do you get the songs?
Purchase a CD
Purchase trac…
Free downloa…
Online stream…

12. <100 77 65.3%
100-300 35 29.7%
300+ 10 8.5%
How much are you willing to spend on a CD purchase?
<100
100-300
300+

13. Yes 14 11.9%
No, they are expensive 13 11%
No, I purchase tracks online 15 12.7%
No, they require physical storage space 15 12.7%
No, free music is available online 95 80.5%
Do you buy music CDs?
0 20 40 60 80
Yes
No, they are…
No, I purchas…
No, they requ…
No, free musi…

14. Mix, Complilations, Best hits 70 59.3%
Albums 54 45.8%
Signature Collections 59 50%
Movie CDs 21 17.8%
Live Concerts 40 33.9%
If you buy a music CD, what type would it be?
0 15 30 45 60
Mix, Complilat…
Albums
Signature Col…
Movie CDs
Live Concerts

15. Yes 89 75.4%
No 29 24.6%
Do you look at CD Cover/ Album Art while you browse
for music?
Yes
No

16. Yes 39 33.1%
No 25 21.2%
May be 58 49.2%
Does the CD cover/ Album art influence your decision
to buy the CD or download the music?
Yes
No
May be

17. Handwork 47 39.8%
Digital Illustrations 49 41.5%
Photographic 69 58.5%
Typographic 26 22%
Photo of a artist/movie star 44 37.3%
What kind of album art attracts you?
0 15 30 45 60
Handwork
Digital Illustrat…
Photographic
Typographic
Photo of a art…

18. Previous Album Covers

19. Explorations
rahmaniya
rahman

20. Explorations

21. Final Design
CD Cover
Zariya
Pataka Guddi
Naadan Parinde
Saada Haq
Dil se
ELECTROFUSIONAll the recordings with respect to performances/broadcasts and publishing of sound
recordings and literary, dramatic and musical works including ringtones are now available.
Manufactured by: Sony BMG Entertainment, Baddi, Nalgargh, Solan (H.P)
Full Length Music Downloads now Available on iTunes & www.sonymusic.com
Music by: A. R. Rahman Produced by: Sony Music pvt. ltd. Singer: A. R. Rahman, Mohit Chauhan
Musicby:A.R.RahmanElectroFusionSonyBMGEntertainment

22. Final Design
CD Sticker

23. Final Design
Poster
ELECTROFUSION
A R RAHMAN
www.arrahman.com | www.sonymusic.com
Now Available in Stores
LEGENDARY MIX OF ROCK AND CLASSICAL
BY
THE MADRAS MOZART
9th DECEMEBER 2015

24. Thank you