The company was founded in 2015 and is headquartered in New York with production facilities in Lima, Peru. It aims to seamlessly blend aesthetics with global perspectives through storytelling designs that connect inspiration, pride, and self-identity. The company's premium cotton clothing line features surrealist and pop culture-influenced artwork. One of its collections, titled "MINDS", illustrates legends who positively influenced the world through in-depth research into their biographies and ideologies. The target customer segment is male, aged 18-36, who value originality, quality, and exclusivity in contemporary styles. Future collections will explore philosophic matters, stereotypes, historical events, and country histories.

2. THE COMPANYTHE COMPANY

3. OPERATIONS
▪ Founded in 2015
▪ Headquarter in NY, USA
▪ Production in Lima, Peru
▪ Global Reach

4. BRAND POSITIONING
VISION
MISSION
Seamlessly blend aesthetics
with global intellectual
perspectives
Create story telling designs that
connect; inspiration, pride &
self-identity

5. VALUE PROPOSITION
C
Intellectual
Art
Social
Justice
Story Telling
Designs

6. THE PRODUCT

7. THE PRODUCT
100% Peruvian
Premium Cotton
Surrealism,
psychedelic and
strong influence of
today’s pop-culture is
used to create
exclusive pieces of art
made with pure
creativity

9. COLLECTION: MINDS
Artistic portraits that honor legends
who positively influenced the world
Before illustrating every legend, we deeply research their
biography to represent their personalities and ideologies
37
Designs

10. STORY-TELLING DESIGNS

11. CUSTOMERS

12. TARGET SEGMENT
▪ Male,18-36 years
▪ Image conscious
▪ Intellectuals who
value originality and
quality
▪ Contemporary style
and enjoys
socializing
▪ Premium seekers
looking for new
unique brands
▪ Focuses on
exclusivity all year
round

13. GLOBAL REACH

14. PRODUCTION

15. PRODUCTION
▪ Factory located
in Lima, Peru
▪ Prestigious
manufacturer
that works with
global brands
▪ Latest
technology,
machinery and
laboratories
▪ Quality control
aligned to
international
standards

16. UPCOMING COLLECTIONS

17. FUTURE COLLECTIONS
Philosophic matters and stereotypes
that relate to society; ‘how we behave’
Historical events that define what the
world is today
The history behind each country

18. FELIPE URTEAGA

19. CONCEPT ARTIST - Felipe Urteaga
Illustrator
Artist
Animator Painter
Composer
Musician
Photographer
Designer