Shoppers' Stop is an Indian retailer positioned as a family store providing a complete shopping experience. Its core customers are in the age group of 16-35 from SEC A households with monthly incomes over Rs. 20,000 and annual spends of Rs. 150,000. A large number of non-resident Indians also visit the stores. The stores offer apparel, accessories, and lifestyle products for the entire family across brands like Provogue, Color Plus, Arrow, Levi's, and private brands like Stop, Life, and Kashish. Areas identified for improvement include being more innovative and appealing, ensuring consistent products, better communication with non-card holders, and enhancing after-sales services.

1. Varsha Rana PG-06-095 Vishal Wadekar PG-06-119 BRAND REPORTERS

2. Vision: To be a Global Retailer in India and Maintain No.1 position in the Indian Market in the Department Store Category. Positioning : Shoppers’ Stop is positioned as a family store delivering a complete shopping experience defined by its mission, vision and values. Customer Profile: Shoppers’ Stop’s core customers represent a strong SEC A skew. They fall between the age group of 16 years to 35 years. The majority of them being families and young couples with a monthly household income above Rs. 20000 and an annual spend of Rs.150000. A large number of Non - Resident Indians visit the shop for ethnic clothes in the international environment they are accustomed to.

3. Range of merchandise :The stores offer a complete range of apparel and lifestyle accessories for the entire family. Apparel brands like: Provogue, Color Plus, Arrow, Levi’s, Scullers, Zodiac Cosmetic brands like: Lakme, Chambor, Le Teint Ricci Private Brands Like: Stop, Life, Kashish, Vettorio Fratini and DIY Portfolio

4. Brand Report Card 3 8 Monitoring 3 10 Support 4 9 Brand Management 3 2 7 Integrated marketing activity 3 4 Portfolio 2 2 5 Brand consistent 4 2 Positioning 3 6 Value 1 2 3 Relevance 4 4 1 Delivering customer's desires Priorities for improvements based on C2 & C3 Performance of your brand on (1-5) scale Rate these elements in order of importance for your brand (1-10) Attribute

5. 1 st Relevance: Need to be innovative and appealing. 2nd Brand Consistent: No standard product available. 3rd Integrated marketing activity: No proper communication with non card holders. 4 th Delivering customer's desires: After sale services Priorities for Improvement

6. Special Thanks to Hetal Shah Customer care associates & Unit Marketing Andheri Branch Kajaal Desai Customer care associates & Unit Marketing Malad Branch

7. Thank You