This document discusses social media strategies for the Cincinnati Girls HS Shootout basketball tournament. It outlines objectives to increase followers on Twitter and Facebook likes, provide more relevant tournament content, and introduce an anti-bullying video contest for participating schools. It then provides the editorial schedule for social media posts leading up to and during the tournament. Future suggestions include driving all content through the Facebook page and befriending individual players to promote awareness of the tournament social media presence.

1. Social Media – PR Class
Drew Dunlay, Scott Bauman, Max Norman

2. Social Media Objectives
• Increase presence at the student level via
number of followers on Twitter and number of
likes on Facebook
• Create/Update/Increase content provided on
all social media channels
• Provide more relevant information pertaining
to the tournament to become more
informative for followers/parents/players/etc.

3. Social Media Editorial Schedule
Interview/Promo Video of Mollie Continue to Introduce Highlight Players
Announcing Tournament for each Matchup
Introduce Anti-Bullying Video Identify and Include Mention & Thanks
Contest Parameters and Instructions to all Sponsors
Updates from Traditional &Gameday Incorporate Cincinnati State & provide
provided – i.e. PR kit, Youth Team info on school
Tickets
Update on Contests
Upload Flyers/Posters as images/links
Update FB & Twitter with Announce Shootout Halftime
appropriate Dates, Times, & Honorees
Increase Twitter
Ticket Availability
Presence/Provide # Theme for the Upload Program for the Cincy
Apply Links to all School Shootout Shootout
Websites and/or FB pages
Begin Uploading Videos from Announce Anti-Bullying Video
Befriend or Follow Anti-Bullying Contest Contest Winners, recap on all
Organizations/Sponsors that all videos submitted
Begin to Introduce Highlighted
are affiliated w/ Shootout
Players for each team & matchup (Video from PACER)?
Introduce PACER as the
GAMEDAY PRESENCE –
Cincinnati Girls HS Shootout
photos, videos, in-game
anti-bullying campaign partner
tweets, etc.

4. Anti-Bullying Video Objectives
• Each team/school to provide an video
emphasizing an anti-bullying message
• A 3 minute or less video was to be
organized/produced by students
• Videos of each school wer to later be submitted
to the Cincy Girls Shootout Facebook Page
• Winner of the video contest was to be presented
on P.A.C.E.R. website and receive prize agreed
upon by sponsors and tournament directors

5. Facebook and Twitter
• Followed all of the sponsors that had
Facebook and Twitter accounts
• Updated the accounts with links and stories
about the Shootout
• 49 people “liked” the Facebook page, up
significantly from last year
• Linked the Facebook account to Twitter, so if
something was posted on one site, it would
also show up on the other

6. Future Suggestions
• Run everything through the Facebook
account, so it forces people to actually visit
Facebook in order to see what they want to
see
• Get the rosters from all of the participating
schools and friend request the players
– A lot of the players liked the Facebook page, but a
lot of them probably did not know it was there.
Going right to them forces them to notice it and
makes it easier to get the word out.