Communciation frame for EU project SHIFT, co-finance by MED www.shiftmed.eu

1. Measures for Information, Publicity and Valorisation of the project
MEASURES FOR INFORMATION, PUBLICITY
AND VALORISATION OF THE PROJECT
Gustavo Martinie
Head Transport Tourism
and Communication
FCVRE
gmartinie@delcomval.be
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea 1

2. Measures for Information, Publicity and Valorisation of the project
Outline:
1. Description of the strategy of capitalisation and utilisation of the
results of the project
2. Description of the communication plan of the project
3. FCVRE Communications Strategy
1. Strengthening dissemination through internet
2. Using Brussels location to amplify dissemination
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

3. Measures for Information, Publicity and Valorisation of the project
1- Component: Communication
P1
P2
P3
LP LP
+ +
P4
FCVRE FCVRE
P5
P6
P
n+1
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

4. Measures for Information, Publicity and Valorisation of the project
1- Component: Communication
P1
- Integrated Communication Plan P2
- Comm coordination
P3
LP - Project visual identity
+ - Website design P4
FCVRE
- Communication packs
P5
- Promotional material design
- Promotion at EU level P6
P
n+1
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

5. Measures for Information, Publicity and Valorisation of the project
1- Component: Communication
P1
P2 - Local Comm plan and strategy
- Local target beneficiaries
P3 - Local press pack
LP
- Customization & production of
P4 +
materials FCVRE
P5 - Local information seminars
- Web communication
P6
- Quarterly reports
P
n+1
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

6. Measures for Information, Publicity and Valorisation of the project
1- Component: Communication
Ensure a coordinated approach P1
to maximise effect
P2
P3
LP
+
P4
FCVRE
P5
P6
P
n+1
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

7. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

8. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
Communicate results to widest
possible target audience
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

9. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
Communicate results
to widest possible target
audience
Target specific
strategies for cultural
heritage hubs at local
and EU levels
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

10. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
Project identity conceptualization
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

11. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
Project identity conceptualization
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

12. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
Web site
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

13. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
Project participation
in relevant EU/MED
events
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

14. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
Media Communication Packs
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

15. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
Selective messages
through
comprehensive
databases
Comprehensive databases
+ than 2500 contacts
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

16. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
Strengthening
dissemination through
internet
Search engines
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

17. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
Strengthening
dissemination through
internet
Wikipedia articles
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

18. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
Strengthening
dissemination through
internet
Digital signatures
+ 850
daily messages
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

19. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
both EU and local levels
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

20. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
both EU and local levels
Develop press/media
strategy to targeted
beneficiaries
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

21. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
both EU and local levels
Produce leaflets
and/or brochures
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

22. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
both EU and local levels
Hold local
information seminars
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

23. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
both EU and local levels
Banner exchange
with organizations of
interest
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

24. Measures for Information, Publicity and Valorisation of the project
2- Some communication activities to be included
both EU and local levels
e-News
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

25. Measures for Information, Publicity and Valorisation of the project
3- Maximising effects
Ensure a coordinated approach
P1
to maximise effect
P2
Using Brussels location
to amplify dissemination P3
LP
+
P4
FCVRE
P5
P6
P
n+1
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

26. Measures for Information, Publicity and Valorisation of the project
3- Maximising effects
Promote outputs
and results through a
joint Conference at EU
level
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

27. Measures for Information, Publicity and Valorisation of the project
3- Maximising effects
Using Brussels location
P1
to amplify dissemination
P2
European Institutions
268 Regional offices P3
LP
+
Representations to the EU
+1200 P4
FCVRE Embassies accredited journalists
Media
P5
Universities +268
regional offices
P6
P
n+1
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

28. Measures for Information, Publicity and Valorisation of the project
3- Maximising effects
Using Brussels location
P1
to amplify dissemination
P2
Project presentation
target: P3
- European conferences +1200 P4
- European regional & local authorities accredited journalists
- European experts P5
- MEP’s +268
regional offices
- Related collectives P6
- CoR, EESC P
n+1
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea

29. Measures for Information, Publicity and Valorisation of the project
Thank you
for your attention
Gustavo Martinie
Head Transport Tourism
and Communication
FCVRE
gmartinie@delcomval.be
FCVRE www.uegva.info
Fundación Comunidad Valenciana – Región Europea
Fundación Comunidad Valenciana – Región Europea