This talk will cover how we share software/cookbooks inside and outside of Schuberg Philis and this benefits us as a company and how it brings benefit to our industry as a whole.

1. Sharing is Caring
How OSS can Help Embed a DevOps Culture

2. Harm Boertien
• Amsterdam
• Married, 3 kids, 1 dog, 1 cat
• Hiking, whisky, sailing
• In IT since 1996 (or 1985 if you want)
• Enjoying life
• Twitter: @_Harm_B_

3. To boldly go where no one has gone before
• Please do not tell me what to do or what to think
• At Schuberg Philis we are all different and that makes us equals
• We see in the different communities that we are not unique
• In IT and Open Source I found people that make me feel at ease
• I have a click with people who are proud of their work (in and outside of IT)

4. SHARING & CARING

5. OUR ASSIGNMENT

6. The WHY of CloudStack by Mark Hinkle
• Open Source Developers are setting
the standard for the way Technology
will be developed in the 21st century
• A inspiring generation of hackers,
makers, forkers, scientists and
engineers

7. Example project: Apache CloudStack
• Best Bang for the Buck
• It Works (Scales, keeps running)
• Great community
• All the things that open source could wish for
• More widespread than known
• Active committer community

8. Allen and Overy and BlackDuck Seminar on Open Source (April 2014)
• Explanation of OSS
• Open Source in Mergers and Acquisitions
• IPR in OSS exists
• Scan your software for Open Source
• Enterprises claim they do not use open
source. In practice 30% of the tools and code
base is open Source!

9. BlackDuck on Open Source
• 30% of your software is OSS
• “ Open source is ubiquitous, it’s
unavoidable…having a policy against open
source is impractical and places you at a
competitive disadvantage.” –Gartner
• http://www.blackducksoftware.com/resources/
infographics/2013-future-open-source-open-
revolution

10. LinuxCon Edinburgh 2013
• +1000 visitors
• Cloud (OpenStack/CloudStack)
• Linux in Automotive
• OpenSource is winning in the mobile market
(Android / Tizen)
• Linux is the dominating OS, possible by GIT
(by Linus Torvalds)

11. And what about Heartbleed ?
• OpenSSL used in many applications
• Not a big dev group
• Vendors that use OpenSSL should not only
have acted as a tourists
• Was it the end-of-the-world ?

12. No longer why OpenSource, but how to do OpenSource
• by my friend MrHinkle
• Don’t be a Tourist
• Work on stuff that matters
• Create more value then you capture
• Take the long view
• Create Opportunities for Discrete Contribution
Work on Stuff that Matters: First Principles,
Tim O’Reilly
http://radar.oreilly.com/2009/01/work-on-stuff-that-matters-fir.html

13. Visit gov.uk
• Digital Leaders where selected! This
is key in its success
• Recruitment and procurement is
done differently.
• Middle Managers are adopting
slowely
• Show and tell to bridge hierarchy

14. What is the open source strategy for the typical enterprise?
• They do not have one.
• Open Source is scary
• And the people that make open
source…. They all wear funny
tshirts, grow beards. Cannot be any
good right?
• They just don’t know. And not
enough people are telling them

15. In Enterprises, Corporations and the Public Sector people feel at home as well
• I learned that those people are just like me,
only have different dreams.
• They work with people they like
• With people that behave as they expect
• Are we in the boardroom as Open Source
evangelists?
• As trusted advisors?

16. Do we play golf with the CIO of ACME?

17. How do we sell Open Source Software / share tooling with our customers ?
• We do not
• We give them a reliable scalable infra
• With a revamped application platform
• That helps engineers and developers behave
agile / devops

18. How do we sell Open Source Software / share tooling with our customers ?
• Organize meetups (SDN, DevOps)
• Organize workshops
• Talk with the business
• Speak at conferences
• Share our code / cookbooks

19. THE SCHUBERG PHILIS VALUE CURVE
• 10 Years Ago we focused on Uptime and
Application stability that was fixed in Infra
• 6 Years Ago we gained speed by working
together with customers with integrated
procedures
• 3 Years ago we started our Cloud Journey as
a basis towards Continuous everything

20. A: THE SCHUBERG PHILIS VALUE CURVE
• TTM Transition project: Customers do not
have to fear the cost of transition. Not in cost
(fixed Price) and not in duration (we never
missed a deadline)
• Application Infrastructure Integration with full
DR testing
• Layer3 and Layer7 designs are key
• All infrastructure behavior is monitored within
SBP
• DTAP model to ensure robustness
• Guaranteed 100% uptime

21. B: THE SCHUBERG PHILIS VALUE CURVE
• Infrastructure is highly virtual (<2013) or
cloudified (>2012)
• Monitoring Infrastructure and Applications
shared with customers
• Set up agile working methods, iterative
designs
• Change windows have less or no downtime
due to virtualization
• Co Creation extends to Functional Application
Maintenance Departments

22. THE SCHUBERG PHILIS VALUE CURVE
• Infrastructure is flexible and integrates with others by
using SDN
• Everything that moves is measured, infrastructure
and code, deploys automated
• Developers and SBP Create joint continuous
delivery platform (git/github/jenkins/tfs)
• Implement full scrum or kanban together with
customers and development parties
• Co Creation: Developers can push (a lot off)
changes to prod, Developers are standby as well

23. Culture – Automation – Metrics – Sharing
SPEED
OPEN, TRUST, listen, meaningful
FLEXIBLE, ADAPT, collaborate, speak up
EMBRACE AND BE VULNERABLE

24. If we want to share and bring OSS to the enterprise:
• We should be ourselves, involve in communities, organize
meetups, hackatons, BBQ’s
• Seek parties, partners that can act as trusted advisor to the
CIO/CDO
• Present OSS solutions as viable alternatives to commercial
solution out there.

25. What does mean for me?
• I want to live my dream. Talk the talk and walk the walk.
• Be a good, transparent person
• Make the IT World better, there is so much crap
• Have a fun workplace
• Be member of the Open Source Community

26. WE BELIEVE 100% ATTITUDE CAN MAKE THE DIFFERENCE.
I’D RATHER BE A PIRATE THAN JOIN THE NAVY

27. QUESTIONS?
• If you have questions later:
• Mail: hboertien@schubergphilis.com
• Twitter: @_Harm_B_

28. Reading list

29. DevOps Cookbook
Patrick Debois, Gene Kim, John Willis
http://www.realgenekim.me/devops-cookbook/
http://itrevolution.com/books/devops-cookbook/
1st draft is ready

30. DevOpsDays Amsterdam 2014, June 19-21, Pakhuis de Zwijger
• From 30 to 540+ members
• Monthly meetups
• 10 organizers for coming
DevOpsdays
• DOD_LOVES_UNICOM
50% discount on ticket

31. 5 years DevOpsDays, 27-28 October, Gent, Belgium
Organized by
Patrick Debois
Founder of DevOpsdays

32. http://www.devopsdays.org/events/2014-amsterdam/
June 19-21 2014, Pakhuis de Zwijger, Amsterdam
Join our meetup group: http://www.meetup.com/DevOpsAmsterdam/