The theory of content strategy is encouraging, exciting, and inspiring --- but how does one actually DO any of it?! This half-day workshop was created to share five, ultra-practical tools for enterprise-level content strategy work and invite discussion on the wisdom of how to use them.
Facilitating Possibility: Appreciative Inquiry as a Tool for Content StrategyKatherine Krause
So much of content strategy work depends upon our ability to lead and affect change with an organization. Appreciative Inquiry is a positive orientation to change management that I have found to be especially helpful in the work of enterprise content strategy. Here's an introduction to the AI approach with some application to the world of content development and governance.
The theory of content strategy is encouraging, exciting, and inspiring --- but how does one actually DO any of it?! This half-day workshop was created to share five, ultra-practical tools for enterprise-level content strategy work and invite discussion on the wisdom of how to use them.
Facilitating Possibility: Appreciative Inquiry as a Tool for Content StrategyKatherine Krause
So much of content strategy work depends upon our ability to lead and affect change with an organization. Appreciative Inquiry is a positive orientation to change management that I have found to be especially helpful in the work of enterprise content strategy. Here's an introduction to the AI approach with some application to the world of content development and governance.