Brand marketing is no longer one-dimensional. Today, it's a two-way process, with the company and consumer in constant dialog. Agencies must now center their business around understanding – and responding to – every single touch point of the customer journey.

1. Monday, October 28, 13

2. Hi!
@shannon_denton | @razorfish
Monday, October 28, 13

3. COMMERCE
Monday, October 28, 13

4. A state of disruption
Monday, October 28, 13

5. $10 billion
Monday, October 28, 13

6. Showrooming still challenging traditional retailers
Monday, October 28, 13

7. Omnichannel is driving new experience and platforms
Monday, October 28, 13

8. In-store digital has arrived
Monday, October 28, 13

9. Marketing is Commerce.
Commerce is Marketing.
Monday, October 28, 13

10. Shopping used to be a planned event
Monday, October 28, 13

11. The traditional retail model
Advertisements
MARKETING
Monday, October 28, 13
Stores
MERCHANDISING AND
STORE OPERATIONS

12. Even with digital, the model is mostly the same
Advertisements
Monday, October 28, 13
Stores

13. Driver of Change
MOBILE + CONNECTED
DEVICES
Monday, October 28, 13

14. Shopping and buying are every day things
Monday, October 28, 13

15. Consumers don’t want to discover the
product on the brand’s terms
Monday, October 28, 13

16. And they expect
quick access to purchase
Monday, October 28, 13

17. Ubiquitous shopping
Yesterday
Funnel
Today
$
$
$
Journey
$
$
Done to you
Interruption
On-demand
Impression
Monday, October 28, 13
Done for you
Experience

18. Make the commerce experience the
best brand experience.
Monday, October 28, 13

19. A beautiful, easy-to-use store
Monday, October 28, 13

20. Integrated storytelling
and content publishing
Monday, October 28, 13

21. A great brand and product story
Monday, October 28, 13

22. Shoppable marketing campaigns
and social commerce
Monday, October 28, 13

23. Monday, October 28, 13

24. Monday, October 28, 13

25. Where it’s all headed:
A Collision of Digital
Giants
Monday, October 28, 13

26. Top digital commerce companies?
Top digital advertising companies?
Monday, October 28, 13

27. Making marketing+commerce happen
• Work with clients to break down the silos
• Continue to experiment with shoppable media & social
•
•
Monday, October 28, 13
commerce
Drive new technology platforms that enable seamless
connectivity across devices, products, transactions and
personalized data
Integrate content marketing with smart UX design to enable great
brand stories AND high-performance commerce

28. Thank You.
Shannon Denton, CEO North America
shannon.denton@razorfish.com
razorfish.com/careers
Monday, October 28, 13

29. Monday, October 28, 13