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Digiday Programmatic Media Summit Fall 2019 | VICE Media

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Presented by Paul Wallace

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Digiday Programmatic Media Summit Fall 2019 | VICE Media

  1. 1. P R I VAT E A N D C O N F I D E N T I A L | V I C E I N S I G H T S 2 0 1 8 S o u r c e : V I C E V O I C E S , 2 0 1 8 , U S P R I VAT E A N D C O N F I D E N T I A L | V I C E I N S I G H T S 2 0 1 8 83% Say provocative or taboo content reflects real life today
  2. 2. P R I VAT E A N D C O N F I D E N T I A L | V I C E I N S I G H T S 2 0 1 8 S o u r c e : V I C E V O I C E S , 2 0 1 8 , U S P R I VAT E A N D C O N F I D E N T I A L | V I C E I N S I G H T S 2 0 1 8 80% Say it is not up to the publisher to determine what I should or shouldn’t see
  3. 3. P R I VAT E A N D C O N F I D E N T I A L | V I C E + 2 0 1 9 The content where audiences continue to engage Topic Consider it “Taboo” Read/Watch Recently Hate Speech 25% 43% Sexual Harassment /Assault 17% 59% Sexual Content 13% 58% Violence 13% 65% Weapons 8% 51% Fake News itself 33% 39% News that covers Fake News 22% 44% Biased Political News 20% 48% Terrorism 14% 48% Wars/Military Conflict 9% 50% Death /Injury 9% 57% Drug Use 12% 64% Smoking/Tobacco 8% 49% Drinking/Alcohol Use 7% 59% Religion 9% 46% Disaster /Tragedy Content 7% 57% Vulgar Language 12% 53% Immigration 5% 58% LGBTQ 9% 58% None of the Above 44% 9% ‘Taboo’ content isn’t an issue for our audience, they don’t view brand’s advertising around it as a tacit statement from the brand and continue to engage with it. 73% say the more content the better because they feel well informed S o u r c e : V I C E V O I C E S , 2 0 1 8 , U S
  4. 4. PRIVATE AND CONFIDENTIAL | VICE 2017 4 Violation: SCREWED Actual Topic: Health Ed - 46.2 Brand Safety Confidence Score Adult Topics- 4.3 Brand Safety Confidence Score
  5. 5. PRIVATE AND CONFIDENTIAL | VICE 2017 5 Violation: Poop Actual Topic: Health_Misc - 62.5 Brand Safety Confidence Score Obscenity - 4.6 Brand Safety Confidence Score

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