SF was established in 1993 in Shunde, Guangdong Province, China. It has since grown to become a large logistics and delivery company with a nationwide network of branches and services. SF focuses on customer needs and has developed various delivery services for industries like e-commerce, food, healthcare, auto parts, and electronics. It has also expanded into financial services. SF aims to be the world's most reliable and respected express delivery company through outstanding logistics networks and quality customer experiences.

1. INTRODUCTION TO
SF Group
2015

2. SF Profile
SF was established in Shunde, Guangdong Province in 1993. Since it inception,
SF has continued improving its service quality, investing in facilities and
vigorously developing and introducing IT technologies and equipment to realize
automatic operations. Currently, we have set up a nationwide network of branch
offices and service network to support information collection, market
development, logistics and express services.
As the express service business continues growing, we focus on customers'
needs and have developed a large variety of services for sectors including e-
commerce, food, health care, auto parts and electronic products, and offers a
wide range of financial services covering payment, financing, assets
management and insurance for customers.
Thanks to our outstanding logistics network, we set up SF Best, SF Home, and
Heike to deliver high-quality services and excellent experience for customers.
For the past years, we have continued providing customers with fresh service
experiences and helping customers succeed.

3. Development History
Initial Stage（1993-1996）
Inception
Since our inception in 1993, we
have overcome many hurdles to
expand our business presence
across China, benefiting from our
foothold in the affluent Pearl River
Delta region and the economic
symbiosis between Shenzhen and
Hong Kong.
Growth（1997-2002）
a leap forward
Following the return of Hong Kong
to China in 1997, we seized the
opportunity to accelerate our
business expansion. With the
strength of a direct sales model, we
expanded into the high-end market
segment with a range of high-
quality and responsive services.
Rooted in southern China, we
began to extend our business
reach to the rest of China. In 2002,
we set up our headquarters in
Shenzhen.
Rapid Growth（2003-2011）
adapting to changes
In 2003, SF started to rent all-cargo
aircrafts to elevate the transportation
capability. In 2006, SF reshuffled its
organization structure to improve the
management efficiency, introduce
regional management mode and
invented the unique five-element
management system. In 2009, SF
Airlines started operations and
tapped into the global market.
Transformation（2012-Present）
Dreams Take Off
While sub-dividing businesses, evolving
into a general logistics solution provider,
and elevating pharmaceutical transport
capability, express freight capability, cold
chain capability, and e-commerce
logistics service capability, SF further
optimized its organizational structure,
promoted the Business Group
management mode to improve service
quality and share management power
internally. As the SF Best, community
Heike stores, and SF Home have been
put into operation, SF also expands to
financial businesses and evolves into a
multi-businesscompany.

4. Our Vision
Our Core Values
Our Principles of Integrity
Be honest and tell the truth
Protect our customers’ interests
Act in the best interest of our company
Avoid conflicts of interest
To become the world’s most reliable and
respected express delivery company. We are
committed to:
Creating a motivating environment of which our employees
are proud of and satisfied with
Winning our customers’ trust by exceeding their expectations
Becoming an industry leader
Demonstrating social responsibility
Respect Teamwork Attentiveness Dedication
Respect - Earn trust by giving respect and treating people the
way we want to be treated
Teamwork - Develop trust and mutual support by demonstrating
team spirit
Attentiveness - Achieve excellence by taking our work seriously
Dedication - Earn recognition and new opportunities by devoting
our time and efforts to our work

5. Business Structure
Business
Express Delivery
Business Group
E-commerce Logistics
Business Group
International
Business Unit
Financial Services
Business Group
Supply Chain Solutions
Business Group
Commerce
Business Group

6. Express Delivery
Business Group
The Express Delivery Business Group provides
more than 10 products and value-added services,
including Express series and Specialized series,
to meet business and individual customers’
diversified requirements for express services and
provide customers with fast, safe and high-quality
express delivery products. With its extensive
express delivery network, cutting-edge information
technologies and equipment, and continuously
improving automatic operation, we realize full-
cycle express and information monitoring,
tracking, enquiry and resource allocation to
ensure secured and fast delivery.
Major Customers

7. Express Strength
40all-cargo aircraft 15Call Centers
123second-tier
distribution hubs 7,000customer service
representatives
155third-tier
distribution hubs 1200,000calls per day
As the first domestic express company to own all-cargo aircrafts in China, we
have 40 all-cargo aircrafts and deliver millions of shipments every day.
We have set 123 tier-2 distribution centers and 155 tier-3 distribution centers
to ensure fast and secured delivery.
15 independent call centers with 7000 seats serve 1.2 million customers
every day.
More over, 24/7 self-services are available on the 95338 voice system, SF‘s
official website, key account shipping system, member system, APP client
and WeChat official account.
It is the only company in China with an online centralized mobile terminal
service system, and it has equipped all its couriers with hand-hold terminals
(HHTs), a high-tech product. We also introduce several intelligent systems
including the full-cycle shipment management system, online key customer
interconnection system, and resource allocation and monitoring system to
ensure safe and fast delivery.

8. E-commerce Logistics
Business Group
Underpinned our rich warehousing and transportation resources, the E-
commerce Logistics Business Group is able to realize a short running period,
flexible distribution modes and dynamic regional warehouse adjustment to
meet different business and logistics demands. Special products and value-
added services such as Cloud Warehouse Same-Day Delivery, Cloud
Warehouse Next-Day Delivery, Return and Exchange Service are developed
to offer high-quality logistics services for e-commerce customers and help
customers build brand equity and customer loyalty, maximize customers'
benefits, build an open e-commerce logistics ecosystem, and provide one-
stop e-commerce logistics services.
Major Customers
7Regional Distribution Centers
Packages delivered to 90% cities across China within 24hours
100Warehouses
Thousands of branches, covering over 2500counties
Over100,0000m2 effective storage area

9. Commerce
Business Group
Sticking to its philosophy of “Best products and home
service”, SF Commerce integrates internal commercial
resources and relies on SF’s e-commerce platform SF Best
and offline community stores SF Home and Heike stores to
provide omni-channel services to local communities. With
solid logistics resources and fast cold chain home delivery
capabilities, the Commerce Business Group operates 4
multi-temperature comprehensive warehousing centers and
global direct purchase resources and offers fresh food,
mother and baby products, home electric appliances,
express and convenient services for consumers through
2600 offline community stores to better satisfy customers’
omni-channel shopping requirements.

10. Supply Chain Solutions
Business Group
The Supply Chain Solutions Business Group focuses on providing
professional, customized and high-efficiency supply chain solutions for
customers in sectors including fresh food, pharmaceuticals, auto parts,
and electronic products. The Supply Chain Solutions Business Group
operates 20 Cold Chain Representative Offices, which rely on SF’s
outstanding air and ground transportation networks, 14 B2C cold
warehouses with professional temperature control technologies and
advanced system management capabilities to offer customers with
professional, safe, customized and efficient services.
Cold Chain services for the fresh product industry: Cold Chain
Express、Cold Chain City Delivery、Cold Chain LTL、 Cold Chain FTL、
Cold Chain Warehousing
Cold Chain services for the pharmaceutical industry: Cold Chain City
Delivery、Cold Chain LTL、 Cold Chain FTL.
For customers in the auto parts, electronic products industry: Heavy
Cargo Express. Advantages: guaranteed transit time, a wide scope of
products accepted, door-to-door service and various value-added
services.
Major Customers

11. Financial Services
Business Group
Thanks to the express data network, the Financial Services Business Group
focuses on developing SF Internet financial modes and supply chain financial
services and builds a data-driving network to integrate people, mobile
devices and businesses, thus offering customized financial services and
emerging as the world's leading supply chain financial and consumer
financial service provider.
SF Pay: It focuses on establishing electronic accounts and application
scenarios vertically and providing micro-financial services to micro-financial
merchants and community merchants based on SF's existing logistics and
commercial services.
Supply chain financing: Provides warehousing financing services to facilitate
the development of the warehousing financial business.
Finance lease: Provides medium and long term finance lease solutions and
extra financing channels for upper-stream and down-stream customers.
Value-added services: Convenient payment and settlement tools, systems
and platform R&D to offer payment, settlement, clearing, insurance and
other value-added services and solutions for SF’s express and logistics
customers.

12. International Business Unit
International Business Unit is committed to providing domestic and overseas
customers with complete and convenient cross-border logistics solutions.
Currently, SF International Business Unit has expanded its services to
Singapore, Malaysia, Japan, South Korea, Thailand, Vietnam, Mongolia,
Indonesia, Russia, and the USA. Among the countries, in Singapore, SF
International Business Unit not only provides Worldwide Express service but
also provides Intra-city Express service. In addition to Standard Express,
Worldwide Economy, Box Direct and Shipmax, SF International Business
Unit can also customize logistics solutions to satisfy the requirements of
different customers. Meanwhile, targeting at global E-commerce merchants
and consumers, SF International Business Unit has newly built an
International E-commerce Logistics Service Platform, which is dedicated to
providing professional import and export global logistics solutions to global E-
commerce merchants and consumers.
Currently, the main businesses include Merchant and Consumer Import and
Export Logistics Services and Russia Services. Among the services, the
Export Logistics Services include International Small Package, International
Special Line, and International Warehousing, covering 242 overseas
countries and regions; the Import Logistics Services include SF Global
(direct mail, bonded, and merchant agent), providing one package of
services from transportation, customs clearance, and delivery for overseas
shopping; Russia Services have been extended to 10 Eastern European
countries, providing a one-stop solution that integrates import and export
logistics, warehousing, and distribution.

13. E-commerce
Industrial Park
E-commerce Industrial Park, taking the core service
orientation of promoting “sustainable development” of
local E-commerce business, cooperates with local
governments and houses professional e-commerce
companies that will enjoy warehousing and logistics
services, business support, investment and
acquisition opportunities, visual solutions, marketing
planning and professional training services, providing
one-stop supply chain solutions for e-commerce
companies and promoting sustainable development of
local E-commerce business.
E-commerce Industrial Parks have expanded to 16
cities including Huai’an, Jiaxing, Taizhou, Zhuji, Yiwu,
Hefei and Zhengzhou and will expand to more than 50
cities in the form of two types, service type and hub
type, to build a nationwide E-commerce service
network, support operations of E-commerce
companies and provide comprehensive E-commerce
industrial parks for e-commerce companies.
Hub Type ：Serve SF operations
Service Type：Serve e-commerce enterprise and
upstream and downstream to
meet their service demands

14. SF Airlines
In 2003, SF Express became the first private express company with night
charter flights in China.
In 2009, SF Airlines under SF Express Group Co. Ltd. was officially
inaugurated, and SF Express became the first private express company with
self-run all-cargo aircraft.
As of September of 2015, SF Airlines owns 20 all-cargo carriers featuring
B757s and B737s and the number of all-cargo aircraft that provides services
to SF has reached 40.

15. Domestic Network
SF Airlines has opened a number of air routes
connecting major cities in greater China, and its
transportation network will be further expanded
along with the continued business development
of SF Express.

16. International
Network
We work with a number of international airlines to
ensure timely dispatch of shipments using
multiple air routes. We now offer express delivery
services in the U.S., Singapore, South Korea,
Malaysia, Japan, Thailand, Vietnam and Australia.
We will further expand our international network
in the future.

17. SF Technology
As SF‘s IT service provider, SF Technology focuses
on research and development of logistics information
technologies. SF Technology employs more than 2000
IT professionals and has obtained more than 40
patents and software copyrights with certificates as
Shenzhen Key Software Enterprise and National Hi-
tech Company.
Cutting-edge technologies will empower SF to emerge
as the only company that can offer online centralized
mobile terminal services and full-cycle shipment
allocation and monitoring capabilities. In the future, SF
Technology will continue digging in fields including big
data and mobile Internet to fuel SF's rapid growth and
global business development.
Independent R&D and Patents
ASURA HHT management system
ASURA waybill management system
ASURA settlement management system
Business data monitoring and analysis platform system
Transit time management system

18. SF’s Awards
Honors and Recognitions
AAAAA logistics enterprise by China Federation
of Logistics and Purchasing
“Flagship Enterprise for China’s Logistics Reform
of the Past 30 Years” by China Federation of
Logistics and Purchasing
Statistical Model Enterprise of the Logistics
Industry in 2009
Excellent unit in the postal industry in Guangdong
Province in 2010
Excellent unit for postal services and postal route
security for the Shenzhen Universiade 10 E-commerce
and Logistics Enterprises of Innovation
Key Logistics Enterprise of Shenzhen
Shenzhen Famous Brand
Awarded the “ Brand Enterprise” at the
International Logistics and Transportation Fair,
Shenzhen, China
"Firms with AA Grade Credit Management"
announced by Administration of Quality
Supervision, Inspection and Quarantine (AQSIQ)
"Large-sized Backbone Enterprises" announced
by the Economics & Information Commission of
Guangdong Province

19. SF’s Responsibility
SF diligently complies with all legal
regulations therefore assuring respect from
the business community and the public.
Donated RMB 2 million to the prevention and treatment of SARS in China and was awarded “A Donator of Love” by the
Ministryof Civil Affairs”
Received the “Donation Certificate” from Guangdong Youth Development Foundation for donating RMB1 million to the
“Hope Project”
Donated morethan RMB 2.5 millionto philanthropy
Donated RMB 10 million to the earthquake relief efforts in Wenchuan, Sichuan Province, and began supporting the living
expenses of 44 orphans from Beichuan, Qingchuan, and Anxian until they are 18 years old.
Established “Guangdong SF CharityFoundation”, and donated morethan RMB 2.5 millionto philanthropy
Helped in the drought relief efforts in Southwest China, the reconstruction in the earthquake-stricken area of Yushu,
Qinghai, and the hydropower stationconstructionproject in ethnic minorityvillages; donated more than RMB 16.5 million
Offered college scholarships, helped build seniors’ homes, and took part in the sponsorship to remote areas; donated
morethan RMB 6 millionto philanthropy
Engaged in the “Lotus Scholarship”, road repair in villages and poverty alleviation programs; donated more than RMB 3
millionto philanthropy
Provided funds and goods for disaster relief, offered college scholarships, engaged in the “Lotus Scholarship and
"Guangdong SF Charity Foundation”, and the total donation had mounted up to morethan RMB37.5 million
SF has donated a total of over RMB 1,800 million to charitable programs, including SF audio-visual classrooms,
earthquake relief in Ludian, anti-poverty projects,scholarshipsand environmentprotection.
We are always active in philanthropy...
2003
2004-2005
2006-2007
2008
2009
2010
2011
2012
2013
2014

20. Sustainable Development
Promote environmental protection—green logistics and
low-carbon life
To respond to the nation‘s strategy of sustainable growth and low-carbon
lifestyle, SF has launched a series of environmental protection activities from
three aspects, operations, business and public benefit, to improve the
resource utilization, cut carbon emission and energy consumption, and
realize sustainable growth.
Internal measures: Improving packing materials, conducting power-saving
renovation and promoting power-saving office
External measures: Promoting self-service tools and electronic waybills,
developing environmental-protection products and participating
environmental protection activities
Developing China Express Company Carbon Emission
Test Standard
While growing rapidly, SF has vigorously fulfilled its social responsibility. We
have worked with relevant governing bodies to establish the express industry
environmental protection system to regulate carbon emission for express
companies. In May 2014, the state post bureau released the China Express
Company Carbon Emission Test Standard. In addition, we have launched a
series of internal energy-saving measures to promote green operations and
environmental-protection system. In the future, SF will continue promoting
green operations in the industry and working closely with interested parties to
build a green and sustainable business environment.

21. www.sf-express.com