Amira Basmati Rice has launched a new product called Amira Guru Daily Basmati Rice in partnership with TPG Whole Pvt. Ltd and their Vishal Megamart Stores across India. To promote the new rice, Amira is running a special Diwali season offer where customers get 1 kg of sugar and a silver coin for every 1 kg of Amira Guru Daily Basmati Rice purchased.