MJ Drouin presented a tutorial on adopting service-oriented architecture (SOA) in the broadcast community. The presentation provided an introduction to SOA and described how it works. Benefits of SOA for broadcasters include technology being aligned with business needs, modular and shared tools, reduced IT costs, and improved responsiveness. Challenges and future areas of work include further developing SOA standards, advancing digitization in broadcast workflows, and emerging technologies like cloud computing.

1. Tutorial for the Broadcast Community
VidTrans Technical Conference
MJ Drouin
10/02/02

2.  Director with 15 years of Media experience, I lead technical teams of up
to 30 people and 3 managers to deliver most aspects of the business -
Operations, Customer Services, Information Technologies, Project
Management, Engineering, and Procurement. I developed expertise in
managing cable, wireless, satellite, transmission, engineering and
software development. I worked at Bell, Teleglobe, Intelsat, CBC and as a
expert consultant.
 Professional Engineer, Masters in Technological Management, ITIL
foundation, PMP
 I have extensive experience in speaking since the 90's (ouf!), subjects
were always a mix of technologies, commerce and management.
 Past engagements included: Pitfalls of SW development: What every executive
should know (2009), 8 weeks on Twitter: I love it! (2009), The Future of
Broadcast Archive Systems (2008), DVB-H: Video over IP goes Wireless (2006),
HDTV distribution (2005), Video over IP (2004) and, Several broadcast technical
training (1994-1998): Video 101, Digital Video and Compression 201, Video
testing techniques 301.
 http://www.linkedin.com/in/mjdrouin
 http://twitter.com/mjdrouin
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3. Introduction: Adoption of SOA
 2010 and Beyond !
 Broadcast and SOA
SOA description
Conclusions: Issues and benefits
 Future development
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4. Source: Forrester Research, 4Q 2008
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7. Via Broadcast Engineering
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9. ESB (Enterprise Service Bus)
Via Broadcast Engineering
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10. 2.39:1 SDTV
-2
4:2 re o 4:3
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PE
16:9
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29 5 7 6
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PE
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11. Via Geek & Poke

12. Via Oracle MJ Drouin© - February 2nd, 2010 - VidTrans10 12

13. Service exposes its Service Description (including Non-
Composite Service Functional Properties) so it can be invoked by another service.
Service Description
Service Registry
Service X Atomic service
Service A Service B Service C Service D Service E Service F
Service Y Composite service
Service G Service H Service N
Via:
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15. Complexity
BPEL
General
WS-*
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16. SOA-RM
Guides developments of
Requirements Specific
Input for Architectures
Uses
HTTP WS-* WS-Security
XML & WSDL WS-Trust
Base Standards Schema
SOAP WS-RM
BPEL Reg/Rep
UDDI WS
Addressing
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17. Points to service description
Points to service Registry
UDDI Service
Service Description
Broker 1. Service Provider “publishes”
2. Service its services to a Service Broker
Requester - WSDL describes services and
searches and service definition
“discover” the - Business publishes service
WSDL in WSDL in
service metadata
UDDI UDDI
SOAP over Service
Requestor-specific HTTP
Service Service
Technology or
Requestor Provider Search &
Legacy Systems Service
Register
3. Service Description
Requester
“binds” and
interacts with
Service
Service Provider
Owner /
Developer Maps Legacy
WSDL in
UDDI to XML in
SOAP
Hosting
message
SOAP over WSDL
HTTP API
Provider-specific
Web Service
Listener Technology or
Engine
Legacy Systems
Web Server
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19. Via Geek & Poke

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21.  Technology aligned  Customized service
with business managed centrally
 Modular, shared  Standardized protocol,
streamlined tools interfaces and
 IT cost reduction and infrastructure
control  Reduce integration time
 Improved and efforts
responsiveness to  SOA can be virtualized or
changing needs used in a ‘cloud’
 Ubiquity
Business Benefits Technology Benefits
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22. Application
Screen
Scrape
Download Application
Message File
Application Queue Screen
Application Scrape
Sockets Screen Transaction
Transaction Scrape File
File
Application
Sockets
Download CICS Gateway RPC
File ORB
APPC
Application
Message
ORB Application
Application Message Transaction
Queue File
Application
Message
Queue
CICS Gateway
Transaction Screen
File Scrape
APPC
Application Message Download RPC
File
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23.  SOA Standards development
 SOA for telecom
 Interoperability
 Business models – integration
 Governance
 Advancement of digitization of Broadcast
 All-digital movie production workflow
 File-based broadcast
 Technology evolution
 Cloud computing
 Open Source Software (OSS)
 Virtualization: Platform-independent
 Software as a Service (SAAS)
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24. Thank you for your attention
mjdrouin@gmail.com