Cloud computing is a hardware and software revolution that utilizes virtualization, service-oriented architecture, and broad network access to provide on-demand, self-service access to shared computing resources and data. It allows for rapid elasticity, resource pooling, and measured service. The document discusses cloud computing definitions and models, the US market forecast, major players, and opportunities for content providers in areas like video as a service. Standards are key to enabling media workflows in the cloud.

1. Cloud Computing
Training for Content
Providers
MJ Drouin,
VidTrans 2011

2. Who Am I?
• Director with 15 years of Media experience, I lead technical teams of up to 30 people and 3
managers to deliver most aspects of the business - Operations, Customer Services, Information
Technologies, Project Management, Engineering, and Procurement. I developed expertise in
managing cable, wireless, satellite, transmission, engineering and software development. I worked
at Bell, Teleglobe, Intelsat, CBC and as a expert consultant.
• Professional Engineer, Masters in Technological Management, ITIL foundation, PMP
• I have extensive experience in speaking since the 90's (ouf!), subjects were always a mix of
technologies, commerce and management.
– Past engagements included: My video is a file, now what? (2010), DVB-H: Video over IP goes
wireless (2010), Service Oriented Architecture (SOA): Tutorial for the Broadcast Community (2010),
Pitfalls of SW development: What every executive should know (2009), 8 weeks on Twitter: I love it!
(2009), The Future of Broadcast Archive Systems (2008), DVB-H: Video over IP goes Wireless
(2006), HDTV distribution (2005), Video over IP (2004) and, Several broadcast technical training
(1994-1998): Video 101, Digital Video and Compression 201, Video testing techniques 301.
• http://www.linkedin.com/in/mjdrouin
• http://twitter.com/mjdrouin
2/23

3. Last year’s Cloud
Computing
2010 Emerging Technologies
Last year’s SOA
3/23

4. Agenda
• SOA & Virtualization • Not so great… …but wonderful
• Definitions & Comparisons: • Enablers for Cloud Computing:
Deployment & Service Models Standards
• Cloud Computing Architecture • What’s in it for Content
• US Market Forecasts Providers?
• Main players • VAAS
• Broadcast vendors on their • Summary
way to cloud computing
• Conclusion
4/23

5. Service Oriented Architecture
XML, Web Services, MXF
5/23

6. Virtualization
6/23

7. 7/23

8. SOA + Virtualization
• Software: Service Oriented Architecture
• Hardware: Virtualization
 Independent SOFTWARE layers + WWW =
CLOUD COMPUTING
8/23

9. Cloud Computing is…
A Software & Hardware
Revolution

10. Definitions: Deployment models
Community Characteristics
Private Public • On-demand, self-
service
• Broad Network
Hybrid (2 linked) Access
Public
Private • Resource Pooling
• Rapid Elasticity
• Measured Service
10/23

11. Definitions: Service Models
• SaaS: Software as a Not to be confused with:
• CaaS: Computing as a Service (IaaS)
Service
• BaaS: Business Process as a Service
• PaaS: Platform as a (SaaS)
• SDP: Service Development Platform
Service (Telecom) (PaaS)
• IaaS: Infrastructure
• Caas: Communication as a Service
as a Service
• EaaS: Everything as a Service
11/23

12. Cloud Computing Architecture
12/23

13. Deployment Model Private Commu Public
Comparison -nity
Initial Installation Speed
On-demand rental model
Cost savings
Scaling
Maximization Resources
Simplification
Unlimited Resources
Control over performance
Commitment
13/23

14. SaaS US Market Forecast
14/23

15. Main Players
15/23

16. Broadcast Vendors
Image processing
Video conference
16/23
Video encoding

17. Not so great… …but wonderful!
• Competitive advantage of a specific tool, custom • Maturity & Standards
textures, shades, etc • Short-cut to web
• Is LAN/WAN & Computers ready for Broadcast • Business Metrics
Highly specialized and demanding apps?
• Cost tracking per
• Complex tools requiring external objects: When project
flattening video to send to play out servers
• Mobility
• Shared information from producers of latest movie,
liability for content you don’t own, or journalist • Pay as you go
scoops – visibility in a centralized location and with • Quick implementation
3rd parties? • Collaboration
• Reliability: SPoF, last minute reviews • Geographically and
• Costs control: Quality vs Arts vs Costs platform diverse teams
• Performance Control 17/23

18. Standards for Media Workflow = Enabler for Cloud Computing
Video Encoding, Video Storage, Security, Access,
Image processing Metrix, Elasticity multi-screen
conversions
18/23

19. What’s in it for Content Providers?
• Upload/download – non real-time or real time (sports, breaking news)
• Low res proxy in real time
• Decentralized Access to centralized resources
• Virtual Desktop
• Mail
• CRM
• Office tools 19/23

20. When VaaS? Video as as Service?
20/23

21. Summary
• Video over IP: Certainly!
• Identity Management:
Discipline…
• Standards, standards,
standards: Real time,
files, workflows  Don’t
forget the cloud!
• M&M: Mobility Mindshift
• Ours to loose
21/23

22. Gartner:
Top 10 Strategic Technologies for 2011
#4. Video
“Video is not a new media form, but its use as a standard media type
used in non-media companies is expanding rapidly. Technology trends in
digital photography, consumer electronics, the web, social software,
unified communications, digital and Internet-based television and mobile
computing are all reaching critical tipping points that bring video into the
mainstream. Over the next three years Gartner believes that video will
become a commonplace content type and interaction model for most
users, and by 2013, more than 25 percent of the content that workers
see in a day will be dominated by pictures, video or audio.”
22/23

23. Conclusion: Traffic over the internet
23/23