This document contains analytics on the Twitter accounts of LeBron James, Carmelo Anthony, and the NBA. It shows the number of followers, statuses, date joined, and friends for each account. It also analyzes engagement rates, times of peak posting activity, most mentioned teams, and overlap between followers for James and Anthony. The document concludes that LeBron James has the most representative Twitter profile based on follower activity, reach, and overall virtual influence.

1. Followers Analytics Case
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2. Twitter Statistics
FOLLOWERS 4.307.230 FOLLOWERS 4.789.072 FOLLOWERS 1.990.703
STATUSES 2550 STATUSES 27068 STATUSES 1695
JOINED 03/06/2009 JOINED 02/02/2009 JOINED 05/25/2009
FRIENDS 271 FRIENDS 983 FRIENDS 250
Report date: 21/04/2012
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3. Overlap
@NBA
@CarmeloAnthony
@KingJames
This report was based on 8.389.859
unique profiles.
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4. FOLLOWERS 4.307.230
STATUSES 2550
JOINED 03/06/2009
FRIENDS 271
Know your Audience
At least 559.939 followers has never
tweeted and more than 700K did at most
once. LeBron prefers to post statuses on
Mondays and Sundays, specially at 3 am
and 9 pm. The top words related to his
profile are: @KingJames, Great and Thanks.
Top 5 Followers
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5. FOLLOWERS 1.990.703
STATUSES 1.695
JOINED 05/25/2009
>
FRIENDS 250
Know your Audience
At least 218.977 followers has never tweeted
and more than 500K tweeted at most ten times.
Most of Carmelo’s statuses were on Fridays,
specially between 23 pm and 2 am. The top
words related to his profile are:
@CarmeloAnthony and @DiegoCash, .
Top 5 Followers
Tuesday, June 19, 12

6. FOLLOWERS 4.789.072
STATUSES 27.068
JOINED 02/02/2009
FRIENDS 983
Know your Audience
More than 1,2 million followers has never 36%
tweeted and about 700K did that more
than 1 year ago. Almost 2 million followers
have tweeted at most once in “their life”.
The top teams most often mentioned at
@NBA were @nyknicks and @lakers.
Top 5 Followers
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7. Other info
@KingJames and @CarmeloAnthony have1.233.293 followers
in common and, with Sequaz, you can see who they are;
90.759 followers of @KingJames joined twitter in December
2011;
You can see who are your followers that are new on twitter;
The @NBA profile has more than 1,5 Million followers that
have at most ONE follower.
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8. The King Wins!
Not only inside the court, LeBron James
is also more representative at the virtual
world.
His followers tweet more. He tweets
more - Activity
His followers have more followers. He
has more followers - Reach
And much more!
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9. Sequaz
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