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SEO/SEM: The Fundamentals Joseph C Dolson Twin Cities Web Design and Standards October 30, 2008 http://www.joedolson.com
Three Basic Areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Humans vs. Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engines are Autistic Search engines have an incomplete understanding of your web site. They can understand what you've put there; but they have little idea of your intentions.  Search engines look for patterns.
Promotion with Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Seo Fundamentals

  • 1. SEO/SEM: The Fundamentals Joseph C Dolson Twin Cities Web Design and Standards October 30, 2008 http://www.joedolson.com
  • 2.
  • 3.
  • 4. Search Engines are Autistic Search engines have an incomplete understanding of your web site. They can understand what you've put there; but they have little idea of your intentions. Search engines look for patterns.
  • 5.
  • 6.