This document outlines the steps for introducing a new product. It recommends describing customer needs and wishes, explaining how the product fulfills those needs through its attributes, analyzing the product's cost advantages over competitors in terms of quality and price, summarizing the product's strengths and advantages, and explaining the next steps that need to be taken to introduce the product.

2. LA LOCURA COLECTIVA

4. Explain the requirements

6. Link the product attributes to customer needs

8. Compare quality and price with those of the competition