This document provides an overview of the aims and concepts to be explored in the Critical Media Theory seminar on the semiotics of the moving image. It will explore moving images as a visual language using semiotic analysis and identify different codes like social/cinematographic codes. Students will practice analyzing short documentary, TV intro, and advertising clips. Key concepts to be discussed include the differences between visual and verbal languages, shots as utterances rather than words, and how filmmakers make choices in framing, editing, sound etc. to create meanings and how these come together in the syntagmatic relationship between shots.