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La Carta Europea de Turismo Sostenible en áreas protegidas “ Organizando productos turísticos en un  Área protegida” Monica Herrera-Pavia Parque Nacional Mercantour, Francia Patrizia Rossi Parco Alpi Marittime, Italia Parque Natural de la Zona Volcánica de la Garrotxa, 26 de mayo 2011
Mercantour/ Alpi Marittime
Parque Nacional del Mercantour ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Les produits terroir Le Loup Les patrimoines, l’olivier et l’agriculture biodynamique MONTAGNE SANS FRONTIERES
El alojamiento calificado clave en un producto ecoturístico Alojamientos temáticos  : ex : Gîte Panda
El Ecolodge Moonlight en Saint Martin de Vésubie Alojamientos buscados por la clientela ecoturistica:  Lodges, écogîtes, écolodges…
Montana sin Fronteras  detrás de las huellas del lobo Un inicio de viaje…
Por que el lobo? Sujeto que enfada y que fascina…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Les produits terroir Le Loup Les patrimoines, l’olivier et l’agriculture biodynamique NATURE SANS FRONTIERES
Prestadores turísticos calificados:  Bienvenue à la ferme, Qualité Tourisme, etc…
Naturaleza sin fronteras  Hombres y territorio
Parque Natural Alpi Marittime, Italia
Territorio del parque Provincia di Cuneo  Comuni   di   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
... Unica flora y fauna...
External co-ordination Indipendent experts for analysis, moderation of public discussions, and for drafting the texts Analysis and data collection:  first information collected by experts,  SWOT analysis in public assembly with tourism businesses and local stakeholders. Visitor survey (motivation 90% untouched nature, 78% park) Meetings by groups of interest and  Open Forum with all stakeholders Draft of the strategy:  discussion and revision Presentation and adoption of the strategy:  important fact,  the strategy is part of the socio-economic plan  provided by the N.P. law and was approved by the Park Community  Submission of candidature to EUROPARC evaluation by indipendent expert SIGNING of the CHARTER Evaluation of results and  RENEWAL, new period 1998 2001 2006 2000 Implementation of various steps of the  ACTION PLAN El proceso 2011 Preparation for second  re-evaluation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],El FORUM: una asociacion
“ nature” and “culture” campaigns specifc “park products”
NATURE: Bearded vulture observations  and guided visits  to the release site (benefit: work for the guides)
The wolf enclosure and  information centre (benefit: entrance tickets, work for about 10 people,  acceptance of wolf presence)
CULTURE: royal hunting lodge refurbished as guesthouse...
Visitor centers, picnic areas, parkings Benefit GESAM LtD: jobs for 40 young people in summer
products: ”made in Marittime”
Information and education campaigns
Benefits   Increasing visitors numbers, especially in low seasons, and visitors satisfaction presenze arrivi
  Benefits outside the protected area: with EU network Natura 2000…. … and transfrontier cooperation  with Mercantour N.P. (F)
With P.N. Mercantour: from cooperation  to a common transfrontier Charter EUROPEAN FUNDS: Interreg in 4 years, 6 projects total funds 5 million €
Examples: transfrontier foot-paths  and common sign-posting
Fonte: elaborazione dati Osservatorio Statistico Regione Piemonte Training : the transfrontier manual
Training seminars: Caring for the environment (low impact energies,  renewable resources) Eductours:   Slow Food (local products and traditional recipes)
Big festival  and events  for the release (benefit: promotion, involvement of local people and visitors)
Productos Ecoturísticos Transfrontalieros Destinación ecoturística Marittime Mercantour Interreg PIT, Integrated Terriorial Project, 10 million €
CONCLUSIONES: Valor agregado de la CETS  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Gracias por su atención!

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Monica Herrera - Jornada empreses i espais naturals protegits

  • 1. La Carta Europea de Turismo Sostenible en áreas protegidas “ Organizando productos turísticos en un Área protegida” Monica Herrera-Pavia Parque Nacional Mercantour, Francia Patrizia Rossi Parco Alpi Marittime, Italia Parque Natural de la Zona Volcánica de la Garrotxa, 26 de mayo 2011
  • 3.
  • 4.
  • 5. Les produits terroir Le Loup Les patrimoines, l’olivier et l’agriculture biodynamique MONTAGNE SANS FRONTIERES
  • 6. El alojamiento calificado clave en un producto ecoturístico Alojamientos temáticos : ex : Gîte Panda
  • 7. El Ecolodge Moonlight en Saint Martin de Vésubie Alojamientos buscados por la clientela ecoturistica: Lodges, écogîtes, écolodges…
  • 8. Montana sin Fronteras detrás de las huellas del lobo Un inicio de viaje…
  • 9.
  • 10. Les produits terroir Le Loup Les patrimoines, l’olivier et l’agriculture biodynamique NATURE SANS FRONTIERES
  • 11. Prestadores turísticos calificados: Bienvenue à la ferme, Qualité Tourisme, etc…
  • 12. Naturaleza sin fronteras Hombres y territorio
  • 13. Parque Natural Alpi Marittime, Italia
  • 14.
  • 15. ... Unica flora y fauna...
  • 16. External co-ordination Indipendent experts for analysis, moderation of public discussions, and for drafting the texts Analysis and data collection: first information collected by experts, SWOT analysis in public assembly with tourism businesses and local stakeholders. Visitor survey (motivation 90% untouched nature, 78% park) Meetings by groups of interest and Open Forum with all stakeholders Draft of the strategy: discussion and revision Presentation and adoption of the strategy: important fact, the strategy is part of the socio-economic plan provided by the N.P. law and was approved by the Park Community Submission of candidature to EUROPARC evaluation by indipendent expert SIGNING of the CHARTER Evaluation of results and RENEWAL, new period 1998 2001 2006 2000 Implementation of various steps of the ACTION PLAN El proceso 2011 Preparation for second re-evaluation
  • 17.
  • 18. “ nature” and “culture” campaigns specifc “park products”
  • 19. NATURE: Bearded vulture observations and guided visits to the release site (benefit: work for the guides)
  • 20. The wolf enclosure and information centre (benefit: entrance tickets, work for about 10 people, acceptance of wolf presence)
  • 21. CULTURE: royal hunting lodge refurbished as guesthouse...
  • 22. Visitor centers, picnic areas, parkings Benefit GESAM LtD: jobs for 40 young people in summer
  • 23. products: ”made in Marittime”
  • 25. Benefits Increasing visitors numbers, especially in low seasons, and visitors satisfaction presenze arrivi
  • 26.   Benefits outside the protected area: with EU network Natura 2000…. … and transfrontier cooperation with Mercantour N.P. (F)
  • 27. With P.N. Mercantour: from cooperation to a common transfrontier Charter EUROPEAN FUNDS: Interreg in 4 years, 6 projects total funds 5 million €
  • 28. Examples: transfrontier foot-paths and common sign-posting
  • 29. Fonte: elaborazione dati Osservatorio Statistico Regione Piemonte Training : the transfrontier manual
  • 30. Training seminars: Caring for the environment (low impact energies, renewable resources) Eductours: Slow Food (local products and traditional recipes)
  • 31. Big festival and events for the release (benefit: promotion, involvement of local people and visitors)
  • 32. Productos Ecoturísticos Transfrontalieros Destinación ecoturística Marittime Mercantour Interreg PIT, Integrated Terriorial Project, 10 million €
  • 33.
  • 34. Gracias por su atención!

Editor's Notes

  1. The second project is: The Integrated Territorial Tranfrontier Project (PITT). Interreg IV A Alcotra F/I gives the possibility to present at the same time up to 6 different thematic integrated projects, with a project leader involving several other territorial partners. We have already prepared a “manifestation of interest” consisting in 6 thematic interrelated subprojects, concerning nature management, cultural identity, territorial planning, environmental education, sustainable mobility and tourism. The PITT systems provides for one transversal management project, for general communication and coordination between all the subprojects and all the partners involved: we have decided to use the money from this project to create and run the EGTC, which will then be the ideal juridical instrument to carry on the various subprojects. Just an example for the tourism project : a very new idea is the “Grand Tour”, a touristic circuit around the whole transfrontier area comprising the parks as a core, with walking itineraries in the most interesting places of the two parks. We intend to sell it to visitors as a “tourism package”. Now we have developed a common signposting system, which is already in place at the common passes, and it is gradually extended to all the transfrontier footpaths, and a transfrontier bilingual guide “Mountains without frontiers”. As all private and public stakeholder will be involved in the project, this will be a real example of local integrated sustainable development, in and around the parks.
  2. La strategia è entrata in vigore in momento di difficoltà, per quanto riguarda il turismo nell’area del Parco; il 1996 in particolare ha determinato una forte diminuzione del numero degli arrivi pari al 23%. Come si può notare, da quel momento in avanti, con particolare riferimento agli ultimi anni (2000-2002) la strategia messa in atto in attuazione alla Carta ha prodotto un consistente aumento degli arrivi nella zona. INCREMENTO DEGLI ARRIVI DEL 48% INCREMENTO DELLE PRESENZE 5 %  diminuzione della permanenza media da 5,4 giorni nel 1991, a 5 nel 1996, a 3,8 nel 2002. L’aumento si è verificato soprattutto nelle strutture extralberghiere: + 78%arrivi, +64% presenze. Difficile per il Parco influire sulla stagionalità: il 70% delle presenze complessive continua a concentrarsi nei mesi di luglio e agosto.