Self-interest can motivate human action in both positive and negative ways. Enlightened self-interest considers how one's actions can benefit both themselves and others, while unenlightened self-interest focuses only on selfish gains without regard for negative impacts. Some historical innovators like Samuel Langley were primarily motivated by self-interest in fame and recognition rather than helping humanity, though the Wright brothers' self-interest in creating the first airplane did ultimately provide decades of benefits. During World War II, appealing to self-interest was used to encourage survival and ethical behavior in engineers.