Ensemble 2014, sponsored by Seematti and led by CEO Beena Kannan, aims to foster talent among fashion design students by organizing a competitive event. Participants, who must be from fashion design schools, are required to submit seven designs themed 'festive collection' along with a look book and a bona fide certificate. The contest has specific terms regarding eligibility, submission guidelines, and the use of submitted materials for publicity, culminating in a fashion show on October 11, 2014.