People's perceptions of a church, whether positive or negative, become their reality. It is a church's responsibility to shape how people view it by defining people's perspectives through consistent experiences, authenticity, clear communication, and excellence. A strong brand creates a lens through which people see and understand a church.

1. Why Your
Church’s Brand
Matters
Marty Taylor
@themartytaylor
, Greg Vennerholm
@gvennerholm

2. Brand

3. Perception

4. Perception
What do people think of
when they think of your church?
Perception

5. Perception,
good or bad,
is reality.

6. Perception,
is our responsibility.

7. It’s our responsibility
to shape the way people
view our local churches.
Andy Stanley

8. What defines
people’s perspective?

9. What defines
people’s perspective?
Experience.

11. A great coffee experience.
STARBUCKS BRAND STATEMENT

12. Brand Lens
Frames the discussion.

13. How can you
frame the discussion
about your church?

14. Consistency

29. Authenticity

30. Clarity

31. Voice

32. Excellence