Secondary marketing research project for Full Sail University Marketing Class.

1. Name: Johnson _MKRSecondary.pdf
MKT 1414
Secondary Research Project
Source 1
Source Title/Name: American Management Association
Source Author: John Chapin
APA format Citation: Chapin, J. (n.d.). 7 tips for selling More in a Tough Economy.
Retrieved December 01, 2018, from https://www.amanet.org/training/articles/tips-for-selling-
more-in-a-tough-economy.aspx
Main points (2 or 3 sentences) The main points of this article are you can still make
sales in a poor economy by making some adjustments in our thinking. Some of those
adjustments are things like improving your sales skills, building better relationships with
the customer, and building more value into your product.
Why is this Source Credible? (2 or 3 sentences)
Connection to Marketing Question (2 or 3 sentences)
Source 2
Source Title/Name:
Source Author:

2. APA format Citation:
Main points (2 or 3 sentences)
Why is this Source Credible? (2 or 3 sentences)
Connection to Marketing Question (2 or 3 sentences)
Source 3
Source Title/Name:
Source Author:
APA format Citation:
Main points (2 or 3 sentences)
Why is this Source Credible? (2 or 3 sentences)
Connection to Marketing Question (2 or 3 sentences)

3. Source 4
Source Title/Name:
Source Author:
APA format Citation:
Main points (2 or 3 sentences)
Why is this Source Credible? (2 or 3 sentences)
Connection to Marketing Question (2 or 3 sentences)
Source 5
Source Title/Name:
Source Author:
APA format Citation:
Main points (2 or 3 sentences)
Why is this Source Credible? (2 or 3 sentences)

4. Connection to Marketing Question (2 or 3 sentences)
Source 6
Source Title/Name:
Source Author:
APA format Citation:
Main points (2 or 3 sentences)
Why is this Source Credible? (2 or 3 sentences)
Connection to Marketing Question (2 or 3 sentences)
Information Still Needed (Make sure these are clear and specific statements)
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