The document outlines a secondary research project on marketing in a tough economy. It summarizes the main points of Source 1 which discusses how improving sales skills, building customer relationships, and adding more value to products can help with sales even in a poor economy. The source is credible as it comes from the American Management Association, and the information is relevant to understanding how to market in difficult economic conditions.

1. Name: Johnson _MKRSecondary.pdf
MKT 1414
Secondary Research Project
Source 1
Source Title/Name: American Management Association
Source Author: John Chapin
APA format Citation: Chapin, J. (n.d.). 7 tips for selling More in a Tough Economy.
Retrieved December 01, 2018, from https://www.amanet.org/training/articles/tips-for-selling-
more-in-a-tough-economy.aspx
Main points (2 or 3 sentences) The main points of this article are you can still make
sales in a poor economy by making some adjustments in our thinking. Some of those
adjustments are things like improving your sales skills, building better relationships with
the customer, and building more value into your product.
Why is this Source Credible? (2 or 3 sentences)
Connection to Marketing Question (2 or 3 sentences)
Source 2
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Source Author:

2. APA format Citation:
Main points (2 or 3 sentences)
Why is this Source Credible? (2 or 3 sentences)
Connection to Marketing Question (2 or 3 sentences)
Source 3
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Connection to Marketing Question (2 or 3 sentences)

3. Source 4
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Source 5
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4. Connection to Marketing Question (2 or 3 sentences)
Source 6
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APA format Citation:
Main points (2 or 3 sentences)
Why is this Source Credible? (2 or 3 sentences)
Connection to Marketing Question (2 or 3 sentences)
Information Still Needed (Make sure these are clear and specific statements)
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