2. The objectives of the project
The main objective of the Project is to
strengthen the ties between the
University and the surrounding
community through the development of
academic reinforcement
sessions and skill-development
activities for the kids.
-Through the constant interaction with
the kids we will be able to identify skills
and devise innovative ways to enhance
those skills and promote the kids‟
extra-curricular interests.
-Formulate ways to strengthen the
Project‟s impact. Develop and
implement a rigorous Impact
Assessment Plan for the Project after
its first year of operation.
THE PROJECT OBJECTIVES
Develop a comprehensive
program
(social, environmental, economic
and urban) for Triángulo
Fenicia, that allows the different
players in this community build a
common future development
and coexistence.
Capitalize the interest of the
University to develop an urban
renewal plan in the area to
incorporate an inclusive social
strategy, linking the expectations
of current and future
residents, the University and
potential investors.
3. The objectives of the project
Short-Term: Attract the children‟s attention and
motivate them to go regularly to Casa Fenicia.
Long-Term: Provide an integral educational support for
the children to improve both tehir personal and
professional development
Develop a relationship between the university and the
comunity
4. Achievements
Building relationships
with the kids: TRUST
as social capital
Identification of main
problems to solve in
Fenicia
Help kids change
some visions of
Uniandes
Global Village
8. Strategy
Year 1
Focus on
attraction and
retention of the
kids.
Year 2
Focus on
providing a
deeper and more
complete
educational
support and start
more complex
interactions
between
university and
Fenicia
Year 3
Focus on clear
results in terms of
personal
development and
relationships
between fenicia
population and
the university.
Year 4
More complex
investments and
institutional
frameworks
9. Strategy proposal
2013 2014 2015 2016
SITUATION
S
-Lack of Casita
Fenicia Identity
-Lack of
educational
support
-Lack of
productivity of the
kids in the house
(Facebook+games)
-high identity
-low quality of
educational support
-low attendance in
number of kids per
week
-high identity
-high quantitative
assessment in terms
of education support
hours
-high quality in the
educational support
-alternative education
provided based on
personal development
-high identity
-high quantitative
assessment in terms
of education support
hours
-high quality in the
educational support
-alternative education
provided based on
personal
development
HOW TO
SOLVE
-hire a full time
person with social
affinity that will
have as
responsibility to
sueprvise and
create a friendly
work environment
for the kids with
weekly activities
that will incentive
the kids to continue
going, and
-focus on professional
educational support
- ONGs partnerships:
Con las Manos
(Economics Faculty)
- Highly engaged
volunteers
-Foreign full-time
volunteers?
-partnerships : Enseña
por Colombia
-Higher interaction
between the
Universitie as
institution and the
Fenicia programme
-Specific spaces inside
university to engage
teh kids in long period
activities
- Investment in
infrastructure and
educational redesign,
projects focused on
entrepreneurial
attitudes and
business eduaction
10. Sketch of Progresa Fenicia
strategy in the Long Term
-4
-2
0
2
4
6
8
10
12
1 2 3 4 5 6
Identity
(quality)
educational
support
(quantity)
educational
support
Education focused
on personal
development
Average
attendance per kid
per week
Average attendace
in # of kids per
week
Relations with
university
11. Connections
Robert F. Card
Agentic shift, where individual
actors need to have moral
responsibility.
Differences exist among
persons, they have different
abilities, capacities, goals, know
ledge and opportunities.
We have to become active
individuals who help the
community that surround us.
They deserve opportunities and
support.
WE (Universidad de los Andes)
Stiglitz
Portion of the population with
less income and wealth
Self-interest is to appreciate
that of paying attention to the
interest of all, not only self
welfare.
Take actions on helping others
and more important, those who
have less than us.
12. Connections
Masaka‟s article ‘Why enforcing
CST in morally questionable‟ a
corporate organization does not
operate in a vacuumbut in a
society that it influences in great
many ways.
He says corporate organizations
might possible integrate CSR
strategies into their businesses
models if they where to voluntarily
adopt it rather tan to be coerced to
do so.
A guy arrives at Progresa Fenicia
claiming his rights to stand in Los Andes
streets, as he was moved by a security.
The lady in charge gave him free tickets
to go to cinema.
From Paul C. Godfrey article „The
relationship between corporate
philanthropy and shareholder
wealth: a risk management
perspective’
Corporate philanthropy can generate
positive moral capital among
communities and stakeholders.
Progresa Fenicia program gives
Los Andes intangible value and
wealth.
Los Andes being one of the biggest
educational institutions of the
country it needs to give back to the
community, and more so
Fenicia, being the university THEIR
community.
It gives stakeholders, moral
wealth, as of the clear social action
that is being taken place.
13. Connections
Stiglitz One of the most important costs imposed for society by
the Top 1% is the erosion of our sense of identity
No equity, no fairplay, no sense of community
Progresa Fenicia- breaking those barriers
McGann & Johnstone Lack of accountability weakens NGOs-
“no transparency”- no one can controll them.
Lack of control and monitor in Casa Fenicia
Are volunteers accountable?
Doorey “Enforcing corporations to publicly report on performance
indicators, that can reflect financial and ethical management of a
company- might encourage managers to IMPROVE their
standards.
